- How Does Real Estate Blogging Actually Generate Leads?
- Looking For Ready To Act Buyers? Blog These Proven To Succeed Real Estate Topics
- The 7 Reasons Why Your (Future) Clients Should Care That You Are a Real Estate Blogger
- How A Strong Finish Has A Real Estate Blog Article Generating Leads
- Giving Away Trade Secrets?
- 3 Soft Barriers - How To Generate Leads Through Blogging
- Your Blog Is Bait - How To Use Blogging To Generate Leads
- Business Plan 2007: Blog For Leads
- All You Ever Needed To Know About Blogging SEO, But Were Afraid To Say So.
- Why Worrying About SEO Is Detrimental to Your Real Estate Blog
- Dichotomy of the Real Estate Blog - Do You Please the Readers or Search Engines?
- Real Estate Blogging And Search Engines - The News Source Theory
- White Hat SEO for Real Estate Blogging and the Reciprocal Link
- How Google Reads Your Real Estate Blog
- Writing Your Real Estate Blog Primarily to Google is a Squandered Opportunity.
- Real Estate Blogging And The Art Of War
- Do Bloggers Have Too Much Power?
- The Real Power of Blogging - Search Engines Are Up For Grabs
- "If You Write It They Will Come!" - The Long Tail In Real Estate
- Are You IN or OUT With Real Estate Blogging?
- Kick the Pay Per Click Habit: 7 Reasons Why Real Estate Blogging Is Better For Your Business
- The Real Estate Blogsite Myth
- 7 Compelling Reasons Google AdSense Will Ruin Your Real Estate Blog
- Local Blog Traffic, The Old Fashioned Way
- Is 12 Months Too Long?
- Blogging Your Listings
- Real Estate Blogging Tips From A Rural Real Estate Blogger
- The Business Blog vs. The Real Estate Website
- Blogging Etiquette - The Blog Comment Policy - Do You Need One?
- Adding Your Two Cents - Stay On Top Of Your Comments
- The Secret To Successful Comments
- Running Into Oncoming Traffic
- Why Is A Nationwide Audience A Good Thing If I Specialize In Local Real Estate?
- What Is RSS?
This work is licensed under a Creative Commons Attribution - NonCommercial - NoDerivs 2.5 License.
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- Blogging Advice
- Blog Content Creation
- Blog Writing Tips
- Blog Marketing
- Blog Discipline
- Blog Do's & Don'ts
- Blog Lead Generation
- Blog SEO Advice
Real Estate Tomato on Facebook
- The Before and After - A Real Estate Blog Article Extreme Makeover
- What Copyblogger Hasn't Told You About Writing Real Estate Blog Headlines
- What Can Real Estate Bloggers Learn From Betty Crocker and Oprah?
- The Art of Easter Egging To Gain Subscribers To Your Real Estate Blog
- F Street Will Have Readers Returning To Your Blog
- 7 Crucial Tips To Developing Real Estate Blog Copy That Gets Read
- 9 Examples Of How Blogging Will Have You Overcoming Real Estate Objections
- Food For Fodder – 101 Real Estate Blog Topics
- Your Audience Is A Moving Target - 4 Ways To Pin Them Down
- Localism: Winning the Hearts and Minds
- Of Blogs and Bricks
- The Secret To Developing Real Estate Blog Content
- 6 Strategies To Developing Quick and Beneficial Blog Content
Why Blogging Makes You A Better Realtor
Part 1 Part 2 Part 3
- What Is The Biggest Barrier To Real Estate Blogging?
- What Happens When You Take Two Weeks Off From Blogging?
- 96% Of All Real Estate Blogs Will Fail
- You Need To Lose 25 Pounds, And Your Blog Is Dead
- Blogger Burnout And The Steps To Avoiding It
- He Asked Me, "Why Am I Blogging?"
- How Often Should I Blog?
- Who Are You Blogging For?
- To Blog Or Not To Blog
- New To Business Blogs? The 6 Steps To Getting Started
- The 8 P's to Blogging Success
- 3 Reasons Your Real Estate Blog Loads So Darn Slow, and the Solutions
- 10 Misconceptions About Real Estate Blogging
- The 10 Biggest Mistakes Made By Real Estate Bloggers
- Microsoft Word Is Like Gum In Your Blog's Hair
- Stop Acting Like Blogging Is Rocket Science
- 10 Things Not To Do On Your Real Estate Blog
- 7 Myths About Real Estate Blogging
Click the titles below to read the full post or use the drop-down menu in the sidebar to select a different category:September 2, 2009: A Message About The Power Of Content, Any Content, For Your Real Estate Blog.
Comments: 16 | Categories: Blog Content Creation , Real Estate Blogging , Teresa Boardman
Regular contributor, Teresa Boardman delivers a no-nonsense post on the (seemingly random) Power of (seemingly random) Content. Enjoy! Speaking of Tomatoes… By Teresa Boardman I get a little introspective this time of year and usually send Jim some kind of a post about things that I have learned. I have been writing my real estate blog for four years now and have over 1800 posts, not to mention a couple more blogs. The biggest lesson for me this year has been that no matter how strategic my blogs are there is a random element that usually works in my favor, but not always. I start by writing a certain type of content with a goal in mind. I put the content out there and something completely different happens. We make connections through our blogs and some of those connections are seemingly random and certainly unanticipated. Here is one example: I...
June 3, 2009: How Does Teresa Boardman Post Every Day To Her Real Estate Blog?
Comments: 23 | Categories: Blog Content Creation , Blog Writing Tips , Blogging Advice , Guest Author , Real Estate Blogging , Teresa Boardman
For most, the most challenging element of blogging is clearly finding time and the act of pounding out an article. Even our clients, whom we train, and train and train some more on the best approaches to blogging find that keeping a consistent blogging pace is difficult to maintain. So who better to get some advice on consistency than one of the only everyday-bloggers that I know, our great friend, Teresa Boardman of StPaulRealEstateBlog.com? Writing About WritingBy Teresa Boardman I never thought I would be writing about writing but I am. I consider myself to be a non writer but have found that with practice it gets easier. Writing a blog is like writing an email. There was a time in business before email when we used to send memos but that writing style is much more formal. The process was intimidating as my administrative assistant and my boss would...
January 22, 2009: How Do You Define Content For Your Real Estate Blog?
Comments: 13 | Categories: Blog Content Creation , Blogging Advice , Real Estate Blogging , Teresa Boardman
Today we have the pleasure of publishing a tale of inspiration from our favorite Real Estate Blogging Goddess, Teresa Boardman. How Do You Define Content For Your Real Estate Blog? By Teresa Boardman My friends have been telling me for a couple of years that I need a photo blog. Honestly I didn't want to take the time, but a couple of weeks ago, on a cold Saturday night I built one. It has energized me and gotten me more engaged with my blogging efforts. So far all of the photos I have posted are out of my collection so I have not had to work at all to generate content. I could probably post every day for a year without ever taking another photo. The reason it has energized me is because in recent months it has been a challenge to find good news in the housing market or...
October 27, 2008: 3 Years Of Real Estate Blogging - The Gift That Keeps On Giving
Comments: 18 | Categories: Blog Discipline , Blogging Advice , Real Estate Blogging , Teresa Boardman
A very special post on the Real Estate Tomato today: Teresa Boardman takes a look at what 3 years of blogging on StPaulRealEstateBlog.com has done to her and her business. 3 Years of Real Estate Blogging - The Gift That Keeps On Giving By Teresa Boardman There are not many places where a blogger can write about blogging, except for here on the Tomato which is about blogging so once again I send my post to Jim. A year ago I sent a list of 40 observations I had made after two years of writing a blog. The observations still apply but the list is so 2007. My neck still hurts but not as badly; I found an exercise that helps. The only thing that has really changed from last year is that I don't talk anymore I just blog. I am kidding of course. Now that I have hit...
September 25, 2008: Use Your Real Estate Blog to Reach Out and Touch Someone, They'll Touch Back
Comments: 6 | Categories: Blog Writing Tips , Blogging Advice , Guest Author , Real Estate Blogging , Teresa Boardman
♫Reach Out and Touch Someone♫ Remember that jingle? Use Your Real Estate Blog to Reach Out and Touch Someone, They'll Touch Back By Teresa Boardman The telephone company AT&T used to use it. That was before telemarketers made answering the phone a truly frightening experience. Jim and I have had a few conversations over the years; yes it has been years, about voice. However, neither one of us has written much on the topic. It isn’t an easy topic, and I think I have begun to understand it a little better, by listening to the feedback I get from my readers. When they meet me in person they tell me that I sound just like my blog. Good thing because I do everything I can to keep my blog real, honest and unique. I do that by writing about the ordinary in my ordinary voice. That voice is the easiest...
July 31, 2008: Photo Editing For Real Estate Blogs Couldn't Be Simpler - PicNik
Comments: 3 | Categories: Blogging Advice , Guest Author , Internet (Sites and Tools) , Teresa Boardman
From time to time we recommend tools and services that are universally handy for your real estate blog. Teresa Boardman, HRH, has a quick one to share with you, that has become a staple in her blogging routine. Photo Editing For Real Estate Blogs Couldn't Be Simpler By Teresa Boardman Nothing dresses up a blog post like a photo, especially on real estate blogs. Our readers really like to see some real estate when they stop by. Most photos need some editing before they can be published on the internet. They need to be lightened up a bit and made smaller, and it doesn't hurt to sharpen them and tweak the contrast a bit, and crop them as needed. Some of the photo editing software is pretty expensive and not all that easy to use. I have been using picnik (http://www.picnik.com) for much of my photo editing It is free...
May 29, 2008: Teresa Boardman Asks: Who Are You?
Comments: 15 | Categories: Blogging Advice , Guest Author , Teresa Boardman
I have written this post a few times and in a few different ways. I meet other agents on the internet because of their blogs. Sometimes I contact them by email or phone. Yes there are people who still use the telephone and have a two way conversation, but that is the subject for another post. Try contacting some of the real estate bloggers. I go to a blog and search and search before I figure out who the author is. After I find the author getting the contact information is often next to impossible. It may involve clicking on a form that sits in a queue somewhere, or a general office number where I don't actually get to talk to the person I am trying to contact. It is as if the person is saying that they are just too darn important to talk with but for some reason...
April 30, 2008: Finding Time To Blog As A Real Estate Professional
Comments: 34 | Categories: Blog Discipline , Blogging Advice , Guest Author , Real Estate Blogging , Teresa Boardman
This might just be the most ironic post we’ll ever publish here on the Vine. Teresa Boardman, the real estate blogging goddess from St. Paul, sent over this post to help us get some fresh content on our pages. It couldn’t have come at a better time. With all of my time spent on the recent growth of our company and the development of some very exciting projects, including an entire Tomato Makeover, it’s nice to have a few reliable contributors. Finding Time To Blog As A Real Estate Professional By Teresa Boardman I am contacted by people from all over the country who would like to start a business blog or who already have one but are struggling with it. People make the same type of comment about not having enough time, not understanding how I find the time or saying that is takes too much time. Marketing and...
March 20, 2008: Blogging on a Saturday - How Rewarding It Can Be
Comments: 11 | Categories: Blog Content Creation , Blogging Advice , Guest Author , Real Estate Blogging , Teresa Boardman
Blogging everyday is not easy. I know. At best, I’ve got a pace of 3–4 times a week. However, Teresa Boardman, our resident real estate blogging goddess, is pretty darn consistent. Looking back through her archives it’s rare to find a day left unblogged. So how does she find the motivation and creativity to keep it up? Here’s a peek into the history behind Teresa’s Saturday offerings (to the gods). Blogging on a Saturday - How Rewarding It Can Be Jim and I have both said this a million times, well now a million and one times: it is content that makes our blogs work. It is nice to have a pretty blog, and a blog that wins awards but if the intent is to meet people who have real estate needs then content should be a priority. Saturday's are my lowest readership day. At one point I considered not...
January 29, 2008: Recycle to Get The Most Out of Your Real Estate Blog Articles and Pictures
Comments: 12 | Categories: Blog Content Creation , Blogging Advice , Guest Author , Real Estate Blogging , Teresa Boardman
Because of the global exposure Teresa Boardman receives, and the fact that she is a regular contributor here, I am regularly asked how she is able to continually keep up the vigorous posting pace on her real estate blog. I can’t speak for her, but I can say that the article she just sent over give us some tips on how to get more than one life out of your blog articles and the pictures that you snap for them. I Already Said That By Teresa Boardman My blog has a lot of words in it. There are almost 1000 posts. Posts that I wrote a couple of years ago are still out there marketing for me. They work hard and people contact me because of them. Last week I got two inquires from posts I wrote in October of 2006. Writing words and taking pictures does take time. I...
January 22, 2008: Three Letters I Don't Think About When Writing A Post For My Real Estate Blog
Comments: 25 | Categories: Blog Content Creation , Blog Dos and Don'ts , Blog Writing Tips , Blogging Advice , Guest Author , Real Estate Blogging , Teresa Boardman , Topics and Opinions
Our favorite “Tell-it-like-it-is” correspondent from the real estate blogosphere, Teresa Boardman, is back with her first Tomato contribution of 2008. Recently there has been some discussion as to what approach we should take when it comes to considering the search engines with a real estate blog article writing style. Teresa, a proven success with her straight forward approach, serves up a spoonful of perspective, keeping us all in check: The Three Letters I Don’t Think About When Writing a Post For My Real Estate BlogBy Teresa Boardman There are three letters that I don’t think about when I write a blog post, they are S, E and O. I consider my posts and photographs to be a kind of creative endeavor and I can’t be creative if I am thinking about Google. I do need to attract search engines but my main goal is to attract the people who are...
November 22, 2007: 40 Observations By Teresa Boardman Regarding Her 2 Year Old Real Estate Blog
Comments: 39 | Categories: Blog Participation , Blogging Advice , Guest Author , Real Estate Blogging , Teresa Boardman
I was thrilled to find the following post in my inbox yesterday. It being Thanksgiving today, it makes for an appropriate time to say that I am thankful for Teresa Boardman, and all the other generous guest authors that have contributed to the Real Estate Tomato this year. 2 Years Later… By Teresa Boardman My business blog is now two years old. Not the oldest blog out there by any stretch but older than many of them. This is a kind of short re-cap of experiences I have had because of the blog. My blog is my business, or my business is my blog. My blog is my number one and most valuable business asset, and prospecting tool. My marketing costs have gone way down, but I have less free time. The amount of time I spend on the keyboard has gone up, and my neck hurts. The amount of...
August 30, 2007: Photos and Real Estate Blogging, It's What Makes This Fun and Easy
Comments: 14 | Categories: Blog Content Creation , Blog Dos and Don'ts , Blogging Advice , Blogging Peers , Guest Author , Real Estate Blogging , Teresa Boardman
Before going up on stage in front of 3500 Realtors last week, I was speaking with Teresa Boardman about what she enjoys to most when it comes to posting on her St. Paul Real Estate Blog and her ActiveRain blog. “Photos I shoot and my Fridays Are For Fun posts,” she quickly responded. “I know that I need to be posting about the local real estate market and other topics around that subject, but I really enjoy the pictures and the fun stuff.” “I also know that my audience enjoys them a ton too.” So when I got back from the big event, to an over-stuffed, under-managed inbox, I wasn’t surprised to find the following article from Teresa, ready for the Tomato. Photos and Real Estate Blogging, It’s What Makes This Fun and Easy By Teresa Boardman It has been fairly well established that through our business blogs we build...
August 13, 2007: How Many Hits Does It Take To Get To The Center Of Real Estate Blog Lead?
Comments: 22 | Categories: Blog Lead Generation , Blogging Advice , Guest Author , Real Estate Blogging , Teresa Boardman
As I attempted to bring clarity to the commonly asked question: How many hits should I expect to my real estate blog? the theme that has percolated to the top of the discussion both here and on ActiveRain was all too clear. "It's business, not hits that I want from my blogging." "What correlation is there between traffic and leads through blogging?" Teresa Boardman is passionate about the subject, knowing too well that it is the business that she garners from her blogging efforts, not the readership, that makes it so worth it. So, after a quick email exchange with her, we aimed to tackle the topic together. My point of view comes from hundreds of hours of blogging, geared to be enjoyed by Realtors, and Teresa’s, from twice as many hours of real estate blogging directed towards the consumer. Jim’s Perspective What we learned from the last article: #1....
July 25, 2007: The Real Estate Industry Does Not Understand Real Estate Blogs
Comments: 23 | Categories: Guest Author , Real Estate Blogging , Teresa Boardman , Topics and Opinions
The Real Estate Industry Does Not Understand Real Estate Blogs By Teresa Boardman Our industry is made up of over a million Realtors and some other people too. When it comes to blogs our role models and industry experts seem to be a collection of technology and media companies that are some what removed from the business of buying and selling real estate. They understand how blogs work and even have awards for innovative blogs like the Tomato. Even though this tomato blog is not a real estate blog it is considered an industry leader. I would agree, mainly because Jim is one of the few in our industry that understands real estate blogs and how they can help individual agents attract clients. Jim attracts clients of his own through his blog because it is an excellent example of a business blog. It is focused and never preachy and he...
July 14, 2007: Dear Apprentices Of Project Blogger
Comments: 11 | Categories: Blog Discipline , Blogging Advice , Guest Author , Real Estate Blogging , Teresa Boardman
Some thoughts from our Real Estate Blogging Goddess, Teresa Boardman, on Project Blogger. I have been wanting to write this for some time and I hope that the apprentices see it. I want to say that I admire you all and I mean that sincerely. There is not one of you in the group that could not have a successful blog if you don't already. If I had been an apprentice I would not have made it through the project. You all did and I admire you for it. I have read the critiques from various judges about your blogs and about your posts. If I had been critiqued as much I am not sure that I would have had the passion for my blog that I have today. I am not sure that I would have found my voice either. There is more to it than a voice, after...
July 5, 2007: Food For Fodder – 101 Real Estate Blog Topics
Comments: 37 | Categories: Blog Content Creation , Blogging Advice , Guest Author , Real Estate Blogging , Teresa Boardman
Teresa Boardman, in response to comments in her most recent article, has whipped up a tasty treat for all real estate bloggers. Grab a fork, and enjoy. Food For Fodder – 101 Real Estate Blog Topics By Teresa Boardman In my last post on the Tomato I wrote about writing being the biggest obstacle for real estate professionals who want to have a blog. Some of our readers commented that figuring out what to write about poses the greatest challenge. It is hard for many to come up with topics so I wrote a list of 101 topic ideas for real estate professionals who want to have a blog to expand their internet presence and to meet the home buyers and sellers who live inside their computer. Potential clients are in your computer right now and are looking for great agents and lenders to work with. The idea is to...
June 29, 2007: What Is The Biggest Barrier To Real Estate Blogging?
Comments: 23 | Categories: Blog Discipline , Blogging Advice , Guest Author , Real Estate Blogging , Teresa Boardman
Teresa Boardman, our resident Real Estate Blogging Goddess, is back with some personal insight on what she has uncovered as the biggest roadblock to blogging. What Is The Biggest Barrier To Real Estate Blogging? By Teresa Boardman Earlier this week I conducted a kind of survey, and asked 25 real estate bloggers, which I defined as practicing real estate agents, mortgage, title and staging pros who blog, what they see as the biggest barrier to real estate blogging for agents. The answer was writing, and it was almost unanimous. What to write about and how to write it. That came as a surprise to me because so many agents believe that blogs require technical skills. This myth is perpetuated here and in other places on the internet as blog writers discuss SEO and merits of various blog platforms, and the rules of blogging. I would have guessed that they found...
June 9, 2007: Two Blogging Widgets That A Real Estate Blogging Goddess Can't Live Without
Comments: 9 | Categories: Blog Syndication , Blogging Advice , Guest Author , Real Estate Blogging , Teresa Boardman
Jim is not a fan of putting a lot of bling on the blog. I agree with him but would like to mention two widgets that I can't live without. One of them is the MyBlogLog widget. To get this widget sign up for an account, follow the instructions, grab the code and paste in in your sidebar. It is a bit more complicated if you have a self hosted word press blog but the MyBlogLog site has instructions for those too. Why do I like the MYBlogLog widget? Because it shows me the faces of my friends. I can see that they have stopped by. I know people read my blog I can tell by the number of visits it gets. Yet it makes me smile when I see a familiar face on the widget. Seeing those faces encourages me to do my best. When I see an avatar...
May 15, 2007: The Use And Consequences Of An Avatar As Your Blogging Identity
Comments: 7 | Categories: Blog Dos and Don'ts , Guest Author , Real Estate Blogging , Teresa Boardman
Our friend the Tomato Man took liberties with my face and included it as a graphic on my last post, The Unintended And Unexpected Consequences Of Writing A Real Estate Blog. He did ask my permission, probably because he knows me well enough to know that I don't always appreciate surprises on his blog while I am drinking my morning coffee. The two hour time difference between St. Paul and California means that I would be calling him at 3:30AM to express my displeasure, before his bed time but annoying just the same. The graphic Jim used more or less hi-jacked the post. Graphics can enhance a post, or they can become the post. Most comments were aimed at the graphic not at the words. My observation, led to a rare conversation with the fruity guy. I tried email but as he often does he responded by indicating that he...
May 6, 2007: The Unintended And Unexpected Consequences Of Writing A Real Estate Blog
Comments: 12 | Categories: Blog Participation , Blogging Peers , Guest Author , Real Estate Blogging , Teresa Boardman
As the Tomato had mentioned, blogging is a marathon and does take commitment. By now everyone knows that my blog is for lead generation, and that it seems to be working. Our market in the twin cities is a bit slow, and we have plenty of Realtors, if not for the blog brining in business I would be considering a new career at Wal-Mart as a greeter. This post isn't about lead generation. it is about what I call the unintended and unexpected consequences of writing a real estate blog. 1. Speechless In St. Paul There is not need to talk anymore. I just direct people to one of my blogs. Clients send emails with questions I send a link to a post on the subject. It wasn't until I started my blog that I discovered talking is highly overrated because I can't use pictures, tags or links. I can...
May 1, 2007: 10 Misconceptions About Real Estate Blogging
Comments: 14 | Categories: Blog Dos and Don'ts , Blogging Advice , Real Estate Blogging , Teresa Boardman , Topics and Opinions
Recently, both Teresa Boardman and I took a stab at what we saw as mistakes on real estate blogs. You may have noticed, we don't always agree on what we feel is the best of advice for the Tomato audience, and neither does Kris Berg. This is what makes it such a pleasure to have active participation in the blogosphere. Below is an example of Teresa and I taking the same above headline and having our way with it for your enjoyment. We alternated our items to mix it up a bit. Who’s who? 1. High Traffic = Success Why: Having people come to your site is always a positive thing, certainly. Large numbers should mean large success. Why it's not: Quick success with a blog generally indicates that you have either: 1. Uncovered a popular topic or 2. Piqued the interest of the mob.Popular topics are softballs when it...
March 8, 2007: Who Took The Fun Out Of Blogging?
Comments: 22 | Categories: Guest Author , Real Estate Blogging , Teresa Boardman , Topics and Opinions
Who Took The Fun Out Of Blogging? By Teresa Boardman In my last Tomato post, Jim counted my questions and there were 21 of them. He answered them in 9 words. “Find your focus, Write your articles, Go to bed” Not a bad answer but he left out an idea that I think is important: Have fun! Jim is an all around fun kind of guy so I am sure it was an oversight on his part. One wild and crazy Tomato . . . . There are several words I could use to describe the missing idea, the word Joy comes to mind, because that is what I feel while I am working, but I’ll use passion instead because it sounds more business like. Either way it all leads to fun, which is where this is going. If you love your business, and have a business blog, it will...
February 22, 2007: Stop Acting Like Blogging Is Rocket Science
Comments: 22 | Categories: Blog Discipline , Blog Dos and Don'ts , Blogging Advice , Guest Author , Real Estate Blogging , Teresa Boardman , Topics and Opinions
(Bear with me.) The avant-garde trend of Blogging Evangelism in real estate blogs has ironically turned quite blase in their ubiquity. What? Let me try that again. It seems that the giving of advice, and the posture of expert, has become so fashionable that it’s impact is lost. What? Let me try that again. Everyone thinks they need to share their expertise, no one is being heard. Oh. Teresa Boardman, our resident real estate blogging goddess asks us 21 questions, less as an effort to gain answers, than to point out how irrelevant the concern is. It seems lately everyone wants to learn from Teresa’s success by assuming they already know where it is coming from. Fancy talking interviewers are clouding the true point and focus of Teresa’s efforts in their own need to explain it all away. It’s not about being an expert; blogging is not rocket science, it’s...
February 14, 2007: Let's Talk About Your Face
Comments: 23 | Categories: Guest Author , Marketing Solutions , Teresa Boardman , Topics and Opinions
These days introductions are hardly needed for Teresa Boardman here in the Real Estate Blogosphere. She’s sassy, honest, insightful and clear. We love her contribution, calling it as she sees it each week. This week the real estate blogging goddess knows it’s not her face that has you recognizing her name, it’s what you’ve learned from her. When a consumer, or potential client goes to your web site what is the first thing they see? Let me guess, is it your face? If you are like most of the 2.8 million real estate professionals out there I guessed correctly. I’ll bet you have a wonderful face and you are very proud of it too, and so is your mother. Where is my face? Other agents ask that question, when they visit my real estate web site or blog but I have never heard a potential client or consumer ask. My...
February 2, 2007: Interview With A Real Estate Blogging Goddess - Teresa Boardman
Comments: 23 | Categories: Blogging Peers , Guest Author , Interviews , Real Estate Blogging , Teresa Boardman
Our regular readers and seasoned real estate blogosphere readers all know Teresa Boardman. Recently she has gained some broader exposure in national publications as an example of a locally focused real estate blogger that is firstly generating business from her efforts and secondly gaining respect from her peers nationally. Along with this success has also come some misinterpretation of who she is, why she does it and how it’s done. We have enjoyed having Teresa here on the Tomato Soapbox, and felt that her articles have brought some much needed clarity to our voice, so in turn, we would like to return the favor and bring some clarity to hers. Below is an interview we held with Teresa that focus on the reasons why she blogs, why it works for her and her outlook on the phenomenon of the real estate blog itself. 1. What prompted you to start a...
January 21, 2007: 10 Things Not To Do On Your Real Estate Blog
Comments: 25 | Categories: Blog Dos and Don'ts , Blogging Advice , Guest Author , Real Estate Blogging , Teresa Boardman , Topics and Opinions
Normally I don’t write articles about other articles online. It just seems sort of bandwagon-like. Today I have to make an exception due to the timeliness of an article written by our own Teresa Boardman over on ActiveRain. The article was written in the Members Only area of ActiveRain, but I feel that the content is very much public worthy, so we’re bending the rules and delivering it to you. Teresa, who has recently made a stand on Localism in Real Estate Blogging, was driven to write the following real estate blogging guidelines as a surge in inane content plagues ActiveRain. 1. No one cares about you or your health or that your father just died. They don't care that business is bad or that a client just screwed you over. Who wants to read about another's misfortunes? We all have our own to deal with. Leave it off of...
January 12, 2007: Keeping Local Real Estate, Well... Local
Comments: 17 | Categories: Guest Author , Real Estate Blogging , Teresa Boardman , Topics and Opinions
Tiara toting, Tomato T-shirt wearing, real estate blogging goddess, Teresa Boardman stirs the gazpacho this week with her piece examining if there is any value in local real estate bloggers to take their content national. Local vs. National With the explosion of real estate and mortgage blogs being written by professionals all over the country, there is a movement afoot to take these “local” blogs and make them “national”. At least three companies are vying for our attention, and our words. There is no other way to say it, this is just plain silly. Real estate is a local business and consumers come to our sites for local information. They come to our blogs from the best global web site ever created, Google. All of our blogs are national; in fact they are global thanks to the World Wide Web. Most of the world, including me, has not made the...
December 29, 2006: Your Broker-Manager Hates Your Real Estate Blog
Comments: 44 | Categories: Blog Marketing , Guest Author , Real Estate Blogging , Teresa Boardman , Topics and Opinions
Again, we are thrilled to announce that we have another great article by the our own real estate blogging goddess, Teresa Boardman. Earlier this month she presented her strategy for 2007 with: Business Plan 2007: Blog For Leads. This week she spits in the tiger’s eye: Your Broker/Manager Hates Your Blog Maybe hate is too strong of a word, but chances are if you have been spending some time on your blog you are not getting a lot of support from yours peers in the office or the important folks at your real estate company. If this is the case I have some good news for you and some bad news. First the good news, you are on the right side of the new digital divide if you are reading this post on the Tomato. You came here because you wanted to learn or maybe take an idea you read...
November 30, 2006: In The Trenches With Teresa Boardman
Comments: 9 | Categories: Guest Author , Teresa Boardman
Time and again, we enjoy sharing our soapbox here on the Tomato. However, having a real life REALTOR take the reins hasn't happened as frequently as it should. The 'in the trenches' perspective is is not only relevant, but a necessary voice. That voice today is of Teresa Boardman. The advice and views she can share as someone who embraces the technological tools of the trade make for an interesting read. We are excited to not only introduce Teresa, but also to announce that she will be a regular contributor here at the Tomato. We look forward to her 'telling it like is.' After spending a good deal of my professional life in the technology sector, when I became a REALTOR five years ago, it felt like I had entered a new world, and I guess that I had. For many years I took all the software, technology, computers, and...