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June 18, 2007: White Hat SEO for Real Estate Blogging and the Reciprocal Link
Comments: 25 | Categories: Blog SEO Advice , Blogging Advice , Chris Hotz , Guest Author , Real Estate Blogging , Search Engines
Chris Hotz, the director of our education division is back with some insight on a topic that has turning up quite regularly lately: Reciprocal Linking and it’s effect on Search Engine results. White Hat SEO For Real Estate Blogging By Chris Hotz I never played on a baseball team growing up, but I loved when the little league baseball season started. I loved baseball games because of the easy access to candy. Every year when baseball season arrived I would hop on my bike, ride to the fields for the opening day pitch and dart straight for the club house to use up all my allowance on Big League Chew, Bottle Caps and Fun Dips. I loved the sugar candy! But by the last pitch of the season I was so sick (sometimes literally) of candy that I could not look at another Fun Dip bag full of red sugar....

June 14, 2007: How Google Reads Your Real Estate Blog
Comments: 8 | Categories: Blog SEO Advice , Blogging Advice , Chris Hotz , Guest Author , Real Estate Blogging , Search Engines
This article has been provided by our Director Of Education & Training, Chris Hotz. Thanks, Chris! Everyone wants their real estate blog to appear on the first page of a Google's SERP. Why not? You're the best real estate agent in your area on the web, right? Of course you are... Yet when you consider that a search of "real estate" in Google currently brings up 312,000,000 results you must realize that you will have to do a little more than just throw your site into the mix. The Oompa Loompas in the mysterious Google factory work hard everyday to make sure users are returned the most relevant search results when a query is created. Much like Willy Wonka's chocolate factory, few outsiders are allowed within the confounds where Google engineers are constantly strategizing better methods to organize data and spit out the best results for your queries. Until now......

May 14, 2007: How F Street Will Have Readers Returning To Your Blog
Comments: 11 | Categories: Blog Writing Tips , Blogging Advice , Chris Hotz , Guest Author , Real Estate Blogging
The methodical organization of your blog content can make all the difference when engaging a reader to entirely consume your articles. Today’s article is the introduction of yet another Tomato author. Chris Hotz, our very own Director Of Education, steps up on to the soapbox to deliver his first piece of blogging advice. Chris plays a very important role for our team, and we’re thrilled to have him on the Vine. How F Street Will Have Readers Returning To Your Blog By Chris Hotz Rules of the Road There are certain rules of the road that we all learn when looking to pass our driver's exam. The rules help us anticipate the direction others are going to take, preventing us from crashing into one another. Without rules, the road most traveled would quickly turn into chaos. The destination, never reached. Three rules that I learned in driving school are: Read...