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December 12, 2010: We Have Moved. Goodbye TypePad. Come See Us:
Comments: 3 | Categories: Announcements
After four and a half years we have finally made the BIG move. Come see us at our new location: I had been dreading this for 3 years, but now it is over. I've often been asked what the biggest mistake I made as a blogger has been. The answer is simple. I made the mistake of using the TypePad platform for my blogging instead of WordPress. At the beginning, I understood very little about the differences between the two platforms, and simply flipped a coin (I literally flipped a coin to decide). This turned out to be a real challenge for me as I began to use blogging to showcase an expertise and to grow an audience interested in our message. TypePad is incredibly limited, and frustratingly so. In fact, in part, I blame the use of TP for my loss of fervor in blogging. The site I...

October 5, 2010: An Open Letter To Our Readers: We're Moving The Blog!
Comments: 12 | Categories: Announcements
I have been asked so many times, that I decided it was time for a post to clear things up. We are in the process of launching a brand new blog for the Real Estate Tomato, over at our main website: I am happy to say that we will finally be free of this incredibly limited TypePad account. The new blog is not live yet, so no need to rush over the and look for it. I will make a formal announcement here in the next couple of weeks. It has been a monumental task, moving the site, given the amount of content we have here on this blog. The savvy might ask, "why not just import the data and turn it on?" I wish it could have been that easy. But instead, I've decided to make it incredibly difficulty on myself. Because the site is at a new...

April 20, 2010: Announcing the Official Launch of Tomato University - Technology Training For The Real Estate Industry
Comments: 12 | Categories: Announcements
It is finally here! We are so excited. We’ve launched Tomato University (beta): “Technology Education For The Real Estate Industry” The success of our first three Virtual BarCamp events made two things very clear: 1. There is an overwhelming interest in learning how to use technology to improve one’s real estate career. 2. Participating from the comfort of your home or office is a hugely popular alternative to learning in person. Please Note: If you were a participant in any of our Virtual BarCamp events, then you are instantly a member of the University. You will have received an email notification of your membership… and if you haven’t, simply login and request a reset of your password. Our mission with Tomato University is to scale back a bit on the intensity of the VREBC experience, and give everyone an opportunity to learn in a much more relaxed and engaging environment....

March 19, 2010: Virtual BarCamp is Back! April 6th, 2010: 9am - 4pm PST. Mark Your Calendars.
Comments: 4 | Categories: Announcements
Before you read any further, block out your entire day on Tuesday, April 6th to attend this incredible event. If you already have plans, cancel them. You do not want to miss this. Announcing the 3rd edition of Virtual BarCamp. What is a Virtual BarCamp? On Tuesday, April 6th, 2010, we will be live with 28 amazing presentations. New speakers New topics New knowledge and a major announcement. The format will be the same as past Virtual BarCamps where each presentation is 45 minutes in length with a 15 minute intermission in between. There will be 4 simultaneous webinar rooms, hosting 7 speakers each throughout the day. If you have registered for past Virtual BarCamps, you should not need to re-register. Once registered for any VREBC event, you are considered part of the VREBC family, and will receive the event details (roster, schedule of presentations and access links/codes) as we...

December 9, 2009: Introducing the 2nd Edition of Virtual Real Estate BarCamp: January 4th From 9am - 4pm PST
Comments: 12 | Categories: Announcements
We're Back! Introducing the 2nd Edition of Virtual Real Estate BarCamp. Our first event was such a success, we decided to parlay the momentum into the launch of another. January 4th - 9am until 4pm PST 9 Hours, 28 Incredible Speakers, 1000s of Attendees! It's Free! What Is Virtual BarCamp? How Do I Register? Who Is Speaking (To be determined) How Can I Sponsor? In an effort to always improve, we have made some changes to the event format: There will be 4 Webinar Rooms (previously there were just 3 rooms). Presentations will be 45 minutes in length (previously they were 30 mins). Total number of Speakers: 28 (we had 27 last event). Each Webinar Room will have its own accompanying Live Chat Room (previously there was just one). Session Topics will be chosen by our Registered Attendees (last time it was first come first serve). Session Presenters will be...

October 18, 2009: It’s Official! We're Holding A Virtual Real Estate BarCamp On November 17th, 2009.
Comments: 19 | Categories: Announcements
Some said we were crazy, but no one said it was a bad idea. On November 17th from 9AM until 4PM PST we will be holding the first of its kind, Virtual Real Estate BarCamp. What is it? VirtualREBarCamp is a One Day, All-Day, Online Real Estate BarCamp. The REBarCamp phenomenon has exploded over the last year with dozens of in-real-life gatherings where the real estate community comes together to discuss and demystify the current trends in technology and marketing. The goal of VirtualREBarCamp is to bring this experience to you as opposed to having to bring yourself to it. – In place of a rented venue, we'll be holding the event online. – In place of break-out sessions in rooms, we'll we have simultaneous webinars, all day. – In place of the hallways, we will be chatting on Twitter, Facebook, Backnoise and TomatoChat. – In place of traveling you'll...

October 6, 2009: Tom Ferry of Talks With The Real Estate Tomato, LIVE Oct 7th at 3pm PST.
Comments: 7 | Categories: Announcements
Over more than a decade, Tom Ferry has earned a peerless reputation across North America as a top trainer, motivator and personal coach for professionals in the real estate and financial services industries. Tom has conducted trainings for more than 130,000 sales people nationwide. As founder of TomFerry-yourcoach in 2003, Tom has rapidly built a new powerhouse in the coaching industry. His charisma, discipline and flexibility, along with his ability to train coaches to teach powerful activity-based marketing techniques, has made him a sell-out draw at conferences and seminars across the nation. And now we got him live, for 1 hour, to get his take on Online Real Estate Marketing! Together, with Tom Ferry we will be discussing the following: What’s new with Tom? “Design The Decade Ahead” His recent embrace of Social Media and the Effect it has had on his business. What does the coach think of Online...

August 20, 2009: Mike Simonsen of AltosReaserch Featured On Tomato Radio - Aug 21st, 3pm PST
Comments: 3 | Categories: Announcements
(We know we missed our last 2 episode dates 1st and 15th of Aug - Our successful trip to Inman SF made it impossible to produce the show - But we're happy to be back!) Altos Research is the leader in providing consumer friendly market statistics for your website or blog. We are fortunate to get Mike’s perspective on how to use this data to attract, engage and convert visitors to your site. Together, we will be discussing Mike Simonsen's 3 Question Philiosphy The consumer shows up on your site and they only have 3 questions: What's for sale? How much is the house worth? How's the market? …and therefore your site needs to answer those three questions immediately. How does clear market data help accomplish this? We will also be getting Mike’s take on: What makes a good blog post? What do real estate consumers need to know? How...

July 16, 2009: 10 Inman Connect San Francisco Passes Are Up For Grabs.
Comments: 31 | Categories: Announcements
Yesterday, during our Tomato Radio Show with Brad Inman and Daniel Rothamel of Inman News, Brad was feeling generous and announced that he would give us 10 free passes to the upcoming Inman Connect conference in San Francisco. He also mentioned that we can give them away in any manner that we please. So, instead of just handing them out to the first to raise their hands, I figured we would run a little competition. I know how busy real estate agents are, so I’m not going to make this too difficult. However, I also know that the biggest challenge for bloggers is the commitment to developing regular content. So this competition will be about swift and easy content creation. Requirements to get one of the 10 Inman Connect Free Passes: 1. Write an article (or post a video) on your blog that includes a 50 word reason that you...

July 14, 2009: Brad Inman and Daniel Rothamel To Appear on Tomato Radio, July 15th at 3pm PST. The Inman Connect Show!
Comments: 4 | Categories: Announcements
This week’s show is another amazing opportunity to learn from some of the biggest names on the Real Estate Industry. On Wednesday, July 15th, at 3pm PST, we are thrilled to have the opportunity to chat with Brad Inman and Daniel Rothamel of Inman News. For the last several years, Brad has organized, what I consider, to be the most important conference for the real estate industry. The opportunity to connect, network and learn from some of the brightest minds in the industry make it a Must Attend event. It is labeled as 3 days, but those of us whom attend know that it is a full week of opportunity. So what are we going to be talking with Brad and Daniel about? Well the big event in San Francisco, of course. Brad and Daniel will be sharing their thoughts on: What makes this Connect Event different than all the...

July 10, 2009: Tomato Twitter - A Better Way To Microblog On You Real Estate Blog
Comments: 12 | Categories: Announcements , Blog Syndication , Real Estate Blogging
Microblogging with the Tomato Twitter PlugIn Solves Two Major Challenges. 1. The biggest challenge to blogging is developing regular, unique content on your site. 2. The biggest challenge to syndicating your Twitter Updates to your blog is that often they are out of context and confusing to your blog readers. Now you can solve both of these challenges at the same time. Microbogging Is Blogging. Making/Finding time to blog is cause of death for most blogs. Although it is no replacement for rich, well-thought-out content, quick, unique updates relevant to your audience’s expectations are a great manner of keeping the regular content coming. Every update, long or short, is an opportunity to connect with your audience, and that is the goal in the first place. The Tomato Twitter PlugIn creates a widget that displays Micro Blogs (short text updates) on your blog, which then syndicate to Twitter. From the dashboard...

June 28, 2009: Jeff Turner of Real Estate Shows To Appear on Tomato Radio, July 1st. Mark Your Calendar!
Comments: 5 | Categories: Announcements
We have been having so much fun, and getting such great feedback that we have decided to add a second show a month to the Tomato Radio schedule. Now, instead of just one show on the 15th of each month, we will be hosting 2 shows, the additional date being the 1st of each month. The bi-monthly shows will air live at 3pm PST, and will also be available as a podcast shortly thereafter. On Wednesday, July 1st, we are thrilled to have the opportunity to chat with Jeff Turner, president of Real Estate Shows. Over the last few years, Jeff has positioned himself as one of the most visible personalities in the online real estate space (aka the He has been a top point earner (~400K) for much of the existence of ActiveRain, he is stalked by nearly 7000 on Twitter, 2000 on Facebook, 360 on Flickr, 500+...

June 15, 2009: Tomato Radio Interviews Jeff Corbett of ActiveRain Today at 3pm PST. We Want The Mud.
Comments: 2 | Categories: Announcements , Interviews
Listen in from 3 to 4pm PST today, to get a "Behind the Scenes Look" at the Real Estate Industry's Largest Social Network, ActiveRain. AR is about to eclipse 150K members, and growing at a pace of about 5,000 a month. Our guest, Jeff Corbett, is an old friend of the Real Estate Tomato, but more importantly, he is the VP of Operations and Business Development for ActiveRain. He's Bald, Bold and Brazen. and we're hoping he'll open up and give us the mud (dirt in the rain). We will be talking with Jeff about: His Role At AR New AR Developments AR's Big Challenges and Possible Solutions His thoughts on a Yogi Berraism: "Nobody goes there no more; it's too crowded!" And more... At 3:30 We will be taking your questions. Don't hold back, we know you have a lot on your mind. Listen Live: Call In To...

May 11, 2009: Don't Miss May 15th Tomato Radio Episode: Online Video In Real Estate
Comments: 4 | Categories: Announcements , Blogging Advice , Interviews , Real Estate Blogging
This month's Tomato Radio Show is Dedicated to Discussing Online Video in Real Estate: Video Blogging, Live Testimonials, Property Highlights, Community Reviews, and More! In an article from Nov, 2007, I described the future of the real estate blog as something that will demand regular video updates in order to satisfy the audience that will no longer be hunched over their laptop. On tomorrow’s television (an all-in-one entertainment console), the internet and blogs will need to cater to those sitting 10 ft from the screen, making text that much more disengaging. Although we haven’t quite made it to ‘tomorrow’, there are a growing number of real estate agents leveraging video to gain exposure and earn a reputation of expertise. Their efforts today have not only prepared them for tomorrow, but more importantly, won them success today. We have 2 very special guests: From 3 to 3:30 we will be talking...

April 13, 2009: Introducing Tomato Radio! Conversations on Real Estate Blogging, Without a Net.
Comments: 9 | Categories: Announcements , Blogging Advice , Jason Benesch , Real Estate Blogging
We are thrilled to announce our latest advancement in connecting to the real estate blogging community: Tomato Radio Tomato Radio is an hour-long, live show on the 15th of every month.* We will begin each show at 3pm PST (6pm EST). Every show will be hosted by Jim Cronin, joined by a special guest (or two). Our format will be to speak on a pre-determined agenda for the first 30 minutes, followed by audience participation for the remaining 30 minutes. For example, we may discuss Blogging SEO with Justin Smith of Searching Solutions, or Real Estate Statistics with Mike Simonsen of Altos Research in loose interview style, to be followed by questions and input from the audience. We ask that all participation be limited to the topic at hand. Suggestions for Show Topics? Please email us. We are here to have a conversation with you, and for you. *If the...

March 11, 2009: Come To RETechSouth And Learn To Set Up Your Own Free WordPress Website, For Free!
Comments: 6 | Categories: Announcements , Guest Author , Jason Benesch , Real Estate Blogging
Director of Technology, here at the Real Estate Tomato, Jason Benesch will be speaking at RETechSouth this month, and we’ve asked him to tell us a little bit about his presentation. Take it away, Jason: With the changing market, how are you now positioning yourself to put your business in front of future prospective buyers? Over the last 5 years, I have built a career and business around consulting real estate agents on how to better market themselves online. In this short time, I have witnessed arguably, real estate’s greatest shift in marketing. Radical technological advancements, brand new business models, and the ubiquitous use of the internet by home-buyers have forced today’s agent to reconsider everything they have been taught about generating leads. That’s the bad news. The good news: I can promise you that it has never been easier or more affordable to produce leads, cultivate your sphere of...

January 4, 2009: Maureen Francis Captures Top Spot For The Inman Real Estate Blog Makeover
Comments: 7 | Categories: Announcements , Partners & Friends , Real Estate Blogging
This week hundreds of real estate agents will gather in New York City for Inman Connect, a bi-annual conference where the real estate industry comes together to discuss new ideas, technologies, niches, and trends. Our role in this year’s conference is to help one real estate blogger take their efforts to the highest level with a complete makeover. Fortunately, we won’t have to carry the burden of determining what the “highest level” is, all on our own. In addition to our two cents, we will be leveraging the wisdom and pocket change of Dustin Luther, Jeff Turner, Joel Burslem, Benn Rosales, Jay Thompson, Gahlord Dewald, and Daniel Rothamel. And, to make things that much more interesting, we will also open the discussion to the audience, who will be able to Twitter their thoughts on the project. We (the collection of names above) selected the winner of the Blog Makeover Contest...

December 17, 2008: Social Media: It's About the Contact, Not the Conversation
Comments: 25 | Categories: Announcements , Blog Marketing , Guest Author
We have a real treat for you today here at the Tomato. Brian Brady, easily one of the most well-known Mortgage Bloggers on the planet, has just delivered to us, a solid piece on a topic that we both feel really needs some clarity: Social Media. If you are struggling to embrace social media as a viable marketing strategy, this post, and the announcement at the end is your ticket to success. It's About the Contact, Not the Conversation By Brian Brady Google calls me "America's #1 Mortgage Broker" but funding loans is not what I do for a living. You might consider yourself to be a "real estate consultant" or a "short sale specialist" but I assure you that your job is not selling houses. You and I are Marketers...Salespeople...Client Attractors. Our number one job is to find prospective clients. Now, I know that many folks detest that role....

December 13, 2008: Inman Connect NY Real Estate Blog Makeover Contest - One Day Left!
Comments: 2 | Categories: Announcements , Blog Dos and Don'ts , Blogging Advice , Real Estate Blogging
Our gift to Inman Connect NY this year is the complete makeover of one lucky, yet necessitous real estate blog. Be certain that the re-skinning of a blog is by no means a guarantee to improve your blogging, nor your ability to generate business from the effort. This is precisely why our approach to this makeover effort is going to go way beyond first impression aesthetic. In addition to a fancy new look and feel, the blog makeover is going to include (at a minimum) Constructive Suggestions regarding: 1. Headline Writing 2. Article Aesthetic 3. Article SEO 4. Calls-To-Action and Lead Generation 5. Sidebar Management 6. Widget Management 7. PlugIn Management 8. Meta data SEO 9. Comment Aesthetic 10. RSS and Email Subscription 11. Category Organization and much more… until they kick us off stage Wednesday. If you are interested in being in the running to be selected as the...

October 31, 2008: WARNING! Horn Tooting: The Inman List of the Top 25 Most Influential Real Estate Bloggers for 2008 Is Out, and We're On It!
Comments: 15 | Categories: Announcements , Blogging Peers , Real Estate Blogging , Tomato In The Press
After what has been an absolutely whirlwind year of company growth, product development and business travel, it’s hard to believe we had any time to blog at all. So, I have to admit, being recognized for the 2nd year in a row as one of the most influential real estate bloggers, came as a bit of a surprise… albeit a pleasant surprise. I’d like to think that the reason that I have been recognized as being so influential is because of the success of the many hundreds of real estate bloggers that we have developed over the last 2 years. Collectively our clients have published 10’s of 1000’s of great looking and informative blog posts. So as much as I would like to take the credit for this achievement, the real honor belongs to our incredibly talented staff and to the dedicated bloggers of Tomato Nation. Here’s the complete list...

October 13, 2008: Real Estate BarCamp Houston - Sharing Business & Technology Knowledge
Comments: 8 | Categories: Announcements , Blogging Peers , Real Estate Blogging
Disclaimer: I don’t normally drop press releases for events that I am not directly involved with, but for this one I needed to make an exception for 2 reasons. First of all, I want to be there, and be involved, but I just can’t swing it. I will have just gotten back from a trip to Bermuda for the Christie’s Great Estates Global Conference where I will be speaking with Dustin Luther and Marc Davidson. And secondly, my favorite Real Estate Blogging event so far this year was the first-ever REBarCamp in SF. Sure it was followed up with a Beer-With-Bloggers… but seriously, it was an amazing event that I was thrilled to be a part of. So, Mike Prices’s request to drop this announcement was an easy one to fulfill. Houston, October, 1, 2008 Real Estate BarCamp Houston is slated to take place on October 22 at the Shenandoah...

October 8, 2008: Tomato Nation - Interactive Google Map Showcases Tomatoes On The Vine
Comments: 14 | Categories: Announcements , Blogging Peers , Real Estate Blogging
I found myself playing around with Google Maps in preparation of an article I have been working on. The article is to be a comprehensive overview of the many ways that one can leverage Google Maps with a Real Estate Blog. I have seen bloggers using this tool in so many creative ways that I thought it would be nice to have single resource as an example of all the ways we have found it to be useful. Anyhow, while I was playing, I couldn’t resist creating a map to showcase what we commonly refer to as the Vine – Our client base – a.k.a Tomato Nation. Check it out: Tomato Nation - The Real Estate Tomato Vine We will be adding it as a fixture to our sidebar, so if you are ever curious if we have a client in your area… you are one click from knowing. I’m...

September 21, 2008: Join me for Viscape University's Panel Discussion on Blogging Your Real Estate Business To The Top
Comments: 0 | Categories: Announcements , Blog SEO Advice , Blogging Advice , Real Estate Blogging
As you know, we think the blogosphere and Internet offer a great way to market your real estate business and drive leads to you for FREE., a Web 2.0 social marketplace for buying, selling, and renting vacation homes, agrees. That's why they've invited me to participate in a virtual panel discussion on how to blog your business to the top on Monday, October 6 at 9pm EST / 6pm PST. The Bay Area Team and Caribbean Islands Realty owner and blogger Jim Walberg will also be on the panel with me. Jim's extensive knowledge of search-engine optimization and his blogging strategies have helped get more than 35,000 hits from 16 different countries each month. Jim and I will be talking about the ins and outs of blogging and marketing real estate on the Internet. We'll also share some of the strategies that have made our businesses so successful....

September 2, 2008: Announcing the Launch of Real Estate Tomato 2.0 - Community. Knowledge. Excellence.
Comments: 20 | Categories: Announcements , Tomato In The Press
For the last 2+ years, we have been forwarding the domain name to this blog ( Today, that changes. We are happy to announce the launch of the official website for our company and community,! This blog here will continue to be our Real Estate Blogging Advice column, and for now will remain mostly unchanged. So why the new site? 1. Community First The care that we put into each and every client, has us feeling like one big family. Each blogging client has a relationship with our whole crew, and many of them with each other. The homepage of the new RET is dedicated to showcasing our extended family by displaying the latest articles published in the network*, as well as featuring their avatars and blogsites as featured bloggers. In the next couple of weeks we will be bringing the whole family even closer together by turning...

May 28, 2008: Tomato Bloggers At Inman Bloggers Connect 2008 SF and PageRank Surges
Comments: 26 | Categories: Announcements , Blogging Peers , Real Estate Blogging , Tomato In The Press
It seems that while we’ve been busy toiling the last couple of months on the development of our latest and greatest: the Real Estate Broker Blog 2.0, there have been a few significant updates that were worthy of mention, even if a tad belated. Not only have I accepted the invitation to participate on a panel at the much anticipated follow up to last year’s huge SF Bloggers Connect event, but it seems that 3 other Tomato Bloggers will be upon on stage… representing! I will be tackling the topic: Growing Pains: Take Your Blog to the Next Level Beth Butler (EWM Broker and Tomato Blogger) will be joined by our Director of Technology, Jason Benesch, discussing: Group Blogging; How One Broker is Making it Work. And just recently, Matt Fagioli (Broker of Diamond Dwellings, Tomato Blogger & Coordinator of the successful RETechSouth): Building a Real Estate Brokerage in a...

May 22, 2008: The Real Estate Broker Blog 2.0 - Plug In To The Solution
Comments: 20 | Categories: Announcements , Blogging Advice , Products and Services , Real Estate Blogging , Web 2.0
Last year we launched the first of it's kind Real Estate Broker Blog. Because of its innovation and wild success, Beth Butler, the Broker responsible for the project, has been asked to speak at Inman Connect in San Francisco this summer. Her topic: "How One Broker Is Making Group Blogging Work" Here's a quick overview of the EWM Project's current stats: -14 Offices with 750+ Agents -400+ agents have posted since launch last year. -100+ post regularly (a few times a month) -10,000+ Posts to date -Easily 100's of Leads Generated (sales, leases, listings, press requests) -Dozens and dozens of Sales -60 Percent of Inbound Traffic from SE's (read: Google) -1000's of Daily Hits Well, from all that we learned over the last year, designing, developing and managing this massive project, we've found some room to make improvements. In fact, we learned so much, that the entire approach has changed...

February 22, 2008: Real Estate Tomato Blogger Makes the Cover of Realtor Magazine
Comments: 7 | Categories: Announcements , Blogging Peers , Real Estate Blogging , Tomato In The Press
We a thrilled to announce that Tomato Blogger, Ann Marie Clements, of Montgomery County, MD is gracing the cover of this month’s Realtor Magazine (March 2008). The cover article, entitled: Welcome To Real Estate 2.0, discusses how savvy agents are embracing Web 2.0 tools to enhance and improve their real estate careers. Blogs, Wikis, MashUps, Social Networks and Video are the weapons of choice in this brave new Real Estate 2.0 world. We are also proud to mention that our most popular guest blogger, Teresa Boardman and her blog get a lot of attention in the article. Other friends that were interviewed or mentioned in this front page piece: 1000WattConsulting Ardell Dellaloggia Dustin Luther of RainCityGuide Matt Heaton of ActiveRain Brian Wilson of Zolve IncredibleAgents Frances Flynn Thorsen of Realtygram Blogger Jeff Turner of Turner’s Perspective Daniel Rothamel of Real Estate Zebra Blog …and yes… even we got a mention...

January 12, 2008: 7 Reasons Why You Should Consider an Extreme Internet Marketing Makeover For Your Real Estate Business
Comments: 6 | Categories: Announcements , Blog Marketing , Marketing Solutions , Products and Services
7 Real Estate Marketing Powerhouses Team Up To Give Away More Than $16,000 Worth of Services, For Free! Our good friends over at Online Marketing Strategies had this crazy idea: Let’s get a bunch of very effective and cutting edge real estate marketing companies together to change someone’s life. The Real Estate Tomato was lucky enough to be chosen to be a part of this event, and we couldn’t be more excited. I can’t wait to see who wins. The Contributors To The Winner’s Package Include: - Online Marketing Strategies - This Web design and marketing firm will deliver a thorough review of the winner’s Web site, ultimately to design a highly targeted Web site incorporating the latest marketing techniques. The winner will also receive a custom, high-resolution print artwork branded from their Web site for business cards, letterhead, envelopes, Just Listed and Just Sold cards. VALUE $7500 - Jim...

January 7, 2008: An Open Letter to Real Estate Tomato Blog Readers
Comments: 27 | Categories: Announcements
Dear Readers, First of all I want to wish everyone a happy and prosperous new year. 2007 was an unbelievable year not only for us here at the Tomato, but as well for the real estate blogosphere. The growth of this novel community has been nothing short of thrilling to witness, and I am proud to be a part of it. It would have been impossible to predict the opportunities, events and success that we experienced in 2007. For that reason, my only prediction for 2008 is that things are going to continue to be very, very exciting. It is undeniable that the success of last year hinged on our blogging efforts. And yet, it has been nearly 2 months since we've posted an article, exploring the art of real estate blogging. This is inexcusable and reckless considering my predictions for 2008. So, I apologize to our more than 2000...

October 9, 2007: Sellsius Real Estate Blog Announces Their Top 12 Women Real Estate Bloggers For 2007
Comments: 14 | Categories: Announcements , Blogging Peers , Real Estate Blogging
The list from 2006 has grown from 10 to 12… Now there are enough to fill a Women of Real Estate Blogging Calendar. In order of appearance in the list from Sellsius: Teresa Boardman Kris Berg Missy Caulk Diane Cohn Ines Hegedus-Garcia Maureen Francis Kristal Kraft Laurie Manny Roberta Murphy Sharon Simms Rhonda Porter Frances Flynn Thorsen Congratulations Ladies! *Update (10–16–07) Our good friend, and master blogger, Oliver Muoto over at VFlyer has taken the time to interview the Dynamic Dozen. Listen in. Follow Us on Twitter and Get Our Daily Real Estate Blog Tips! If you enjoyed reading this article, why not Subscribe to be notified of the next one? Tags: women+in+real+estate+blogging, sellsius+real+estate

October 4, 2007: Inman News Ranks Real Estate Tomato A Top 25 Most Influential Real Estate Blogger
Comments: 10 | Categories: Announcements , Blogging Peers , Real Estate Blogging , Tomato In The Press
Flattered. Honored. Thrilled. Proud to be listed among such heavyweights on the RE Blogos. Here are Inman's Top 25 Real Estate Bloggers: — Broker and Agent Blogs Teresa Boardman St. Paul Real Estate Blog Ardell Della Loggia Founder, SearchingSeattleBlog Marlow Harris Founder, 360Digest Doug Heddings Founder, TrueGotham Noah Rosenblatt Founder, — Community/ Multi-Author Blogs Dustin Luther Founder, Rain City Guide Greg Swann Founder, Bloodhound Blog — Mortgage Blogs Morgan Brown Founder, Blown Mortgage Todd Carpenter Founder, LenderamaCR and Tanta Bloggers, Calculated Risk Paul Jackson Founder, Housing Wire — Housing Economics Jonathan Miller Founder, Matrix — Industry Commentary Kevin Boer Founder, 3Oceans Real Estate Joel Burslem Founder, Future of Real Estate Marketing Patrick Kitano Founder, Transparent Real Estate — Marketing and How-To Jim Cronin Founder, Real Estate Tomato Joseph Ferrara, Rudolph D. Bachraty III Co-Founders, Sellsius Real Estate Blog — Local Blogging Jonathan Butler Founder, Brownstoner Adam Koval Founder, SocketSite...

August 28, 2007: The Real Estate Broker Blog - Bigger, Badder, Better and Beyond
Comments: 33 | Categories: Announcements , Blogging Advice , Blogging Peers , Real Estate Blogging , Web 2.0
Are you are real estate broker seeing the power that individual agents possess through blogging, thinking, we could own the search engines for this area if we could just harness the efforts of our agents? …Then suddenly, you realize that you have the following challenges holding you back? - Can't risk the liability of agents posting freely. - Don't have the resources to get the team to see the value and embrace the effort. - Don't have the tool for agents to post content into the current company site. - Recognize the nightmare in organizing the presentation of so much content. - Don't have the IT team to support such a project. - Don't have the resources to train the agents to blog effectively and consistently. Making announcements about our company's product is not the normal M.O. here at the Tomato, but when you're about to make history, you need...

July 21, 2007: Jim Cronin, Guest Speaking at Keller Williams Mega Camp 2007
Comments: 21 | Categories: Announcements , Tomato In The Press
I was so honored to have been personally called and invited by Keller Williams Chairman, Gary Keller to be a guest speaker at his world renowned event Keller Williams Mega Camp 2007. This year's event will take place from August 20th through August 24th at the Austin Convention Center in Austin, TX. From the Mega Camp homepage: “Mega Camp 2007 is the exclusive event where top producers and Keller Williams Realty leaders converge for an extraordinary week of learning and networking. Here, you will discover the newest tools and answers to your business challenges presented by fast-moving mastermind panels, top guest speakers and real estate industry leaders, including Gary Keller, co-founder and chairman of the board of Keller Williams Realty International and a New York Times bestselling author.” I have been asked to speak on the topic of Blogging Your Way To Success. (No surprise here) The items I will...

June 26, 2007: Nine Months Of Real Estate Blogging A Celebrity Will You Make
Comments: 7 | Categories: Announcements , Blogging Peers , Partners & Friends , Real Estate Blogging , Sacramento RE News , Search Engines
We are so proud of our first Real Estate Tomato Graduate, Gena Riede. This hot house tomato has just leaped from her keyboard to the television. This past weekend, Gena was interviewed by Channel 13, CBS, in her home town of Sacramento, CA. The piece ran on both Friday the 21st and Saturday the 22nd. She owes her new found celebrity to her hard work, timely advice, and her real estate blog: Anchor Kris Pickle contacted Gena directly, after noticing an article she had posted to her blog called: Sacramento Foreclosure Auction Looking for Suckers! Apparently Kris and her team loved the piece and wanted to have Gena give her two cents, forewarning potential bidders for an upcoming property auction in the city. To watch the piece that appeared on the evening news click here. To read Gena’s account check out her post on the event here. In addition...

June 26, 2007: Inman Announces 2007 Innovator Award Finalists - Tomato Makes The List
Comments: 10 | Categories: Announcements , National RE News , Tomato In The Press
Inman has just announced the 39 real estate, technology and media companies that are competing for the coveted 2007 Inman Innovator Award, and we have been lucky enough to make the short list. We are so honored! Winners are scheduled to be announced during the annual Real Estate Connect Technology Conference, in San Francisco Aug. 1-3. We have been named, along with thirty-nine other real estate, technology and media firms as finalists, including John L. Scott Real Estate, Fidelity National Information Service, the BloodhoundBlog, Trulia and Zillow. An excerpt from the original Inman press release states: The Inman Innovator Awards recognize companies that use technology and innovation to enhance the real estate transaction and experience for consumers and real estate professionals. In addition, one individual who embodies the spirit of innovation in real estate is honored each year. There are 5 categories for which the finalists will be competing: (Finalists...

June 24, 2007: Real Estate Blog Articles Are Now Appearing On MySpace
Comments: 9 | Categories: Announcements , Real Estate Blogging , Web 2.0
Shortly after posting the article before this one (Should MLS Brokers Be Allowed To Blog About Other MLS Broker's Listings?) I noticed a good amount of traffic coming in from a source I had not seen before: MySpace. Had someone hijacked the article? Was someone reproducing a feed on their MySpace page? It was MySpace News Beta – Real Estate. The usual suspects, along with some Trump and a couple of mainstreamers make up the front page Top 15. I was honored to be in the bunch, but it left me wondering, who selects what is newsworthy for MySpace, and how long have they been at it? Rain City Guide Real Estate Tomato The Trump Blog BloodhoundBlog Blueroof Blog The Real Estalker Sellsius Real Estate Blog The Real Estate Bloggers The Housing Bubble CNBC CondoDomain Real Estate Undressed Zillow Blog Real Estate Marketing Blog The ‘news’ is presented in...

June 15, 2007: For Immediate Release - Jim Cronin to Speak at Inman News Real Estate Connect San Francisco 2007
Comments: 2 | Categories: Announcements , National RE News , Tomato In The Press
Paradise, CA – June 15th, 2007 – Jim Cronin, owner of Real Estate Tomato, will be a featured speaker at Real Estate Connect San Francisco 2007 this August 1st, at 11AM. He will speak on “Show Me The Leads”. The complete speaker lineup and program details are available at Hosted by Inman News, Real Estate Connect is the premier executive gathering for everything related to real estate, technology and digital media. This year's event will draw upwards of 1500 mega-agents, top brokers, technologists, opinion leaders, entrepreneurs, decision makers, press, analysts and investors from across the country. RE Connect SF ‘07 takes places August 1 – 3 at The Palace Hotel in downtown San Francisco. “We pride ourselves on attracting the most dynamic and captivating speakers in the industry, and Jim Cronin certainly fits that description,” said Bradley Inman, Founder and Publisher of Inman News ( “Past speakers have included...

June 11, 2007: Inman News Holds Project Blogger Conference - Listen In!
Comments: 5 | Categories: Announcements , Blogging Peers , Interviews , Real Estate Blogging , Tomato In The Press
Today, at 11AM PST, Inman News and 4 Guest Speakers From Project Blogger will be discussing “Building from the Ground Up. Real Experiences Starting a Real Estate Blog from Scratch.”. The best part, you can join in to the chat and listen in to the call. In advance of the show: Please visit, Sign Up, and Pick a PIN (part of the Sign Up process). It will take about 30 seconds and it's free. (Note: Software download is NOT REQUIRED. Feel free to skip that step unless you want to ask questions by text-chat.) At the time of the show or up to 15 minutes early: Call 724-444-7444 and follow the audio prompts. Enter the Talkcast ID: 32606 Enter your PIN (which you chose at Sign Up -- it's likely your own phone number). So, who’s talking? Hosted and Moderated By: Jessica Swesey – Managing Editor from Inman News...

May 23, 2007: Update On: A Real Estate Blogging Event - Let's Write An Article Together
Comments: 2 | Categories: Announcements , Real Estate Blogging , Web 2.0
In last week’s post “Let’s Write An Article Together”, we had mentioned that we would like to have a rough draft of our collaborative article up by Tuesday, May 22nd. Obviously, that day has come and now passed. So what’s the excuse for the failure to deliver? We received some great participatory comments both here and from the ActiveRain community, and they keep coming in (and we invite them to continue to do so). We also brought on a second ‘main’ author for the article, Landon Ray of MoonRay Marketing. So the ‘coming together’ of this article has grown, and in turn has us asking for your patience as we put up the rough draft as quickly as possible. Our new (and improved) publish date for the rough draft is now Monday, May 28th and the publish date for the final draft will be the following Monday, June 4th. So,...

May 17, 2007: A Real Estate Blogging Event - Let's Write An Article, Together
Comments: 15 | Categories: Announcements , Blogging Peers , Real Estate Blogging , Topics and Opinions
Here at the Tomato, we usually take the role of educators with the aim of covering a topic from many angles and with as much context as possible. This time we are asking for some help for you to provide us with the angles and context that will develop into an article. We would like to use this opportunity to illustrate the power of transparent participation (A.K.A. "Mob Wisdom"). Basically, we want to write an article with our readers, for our readers. We present the topic, and you help us fill in the body. The topic we are presenting as a platform for discussion and participation is: "The Power Of The Team In Today's Real Estate" Planned directions: 1. The Business Of The Real Estate Team. What are the advantages that come with being part of a real estate team? What are the drawbacks? How does being a team affect...

April 30, 2007: Real Estate Tomato Hangs Out With The Boston Globe
Comments: 5 | Categories: Announcements , Blogging Peers , Tomato In The Press
4:27AM, PST. The phone rings. "I just picked up the paper and you wouldn't believe what's hanging out of it," my mother excitedly states. "What?" I grunt. "I'm sorry to wake you, I thought I was going to get the machine." "You won't believe where the Globe put your logo in the paper, it's hanging right out of the front page!" In what we hope not to be the peak of our mainstream media exposure, this Sunday, The Boston Globe offered a headlining piece on Real Estate Blogging. Paul F. Roberts penned a timely article entitled “Brokers In Blogsville.” You can read the piece in full on The Real Estate Tomato was not only mentioned (and quoted) along with 8 other pillars in the real estate blogosphere, but we also got some pretty nifty brand exposure! Also included in the article: CondoDomain St Paul Real Estate Blog Bring The...

March 19, 2007: Project Blogger: Like Trying To Hold Back A Raging Bull
Comments: 7 | Categories: Announcements , Blogging Peers
I've been trying to hold back Jackie Colson-Miller from an official launch for a week now... and it's like trying to keep a raging bull in a chute. She is so raring to go, it's dangerous. Active Rain’s Jonathan Washburn set the rules that we're in "pre-season" through April 9th, but we see no reason not to start playing for real, judged officially, or not. Located in Tampa, but global in spirit, Jackie aims to be more popular than her blogging master, the Tomato. If you ask me, I think she can do it. The Name she has 'branded' for her international real estate destination: The Real Estate Sizzle The Slogan: The "Burning" Issues In Real Estate... Tampa, Florida & Around The World. The Platform: Wordpress direct upload - Souped up, loaded, polished and custom painted to her specifications. What Set's Her Apart: Regular video correspondence from around the globe...

March 12, 2007: Project Blogger and My Secret Weapon
Comments: 10 | Categories: Announcements , Blogging Peers , Real Estate Blogging
"Project Blogger", a competition of real estate blog coaching, is the brainchild of Jonathan Washburn of ActiveRain. The goal is simple: over the course of about 4 months, each participating blogging coach will aim to develop the most successful real estate blogger they can. Here are the details: Pre-Season: March 12th - April 8th Getting the 'kinks' worked out. Developing the blogsite Hand calisthenics Competition Begins: April 9th No more excuses, the race is on. Competition Ends: July 15th (14 weeks later) Judging: Each week a new guest judge is rotated in. Guest judge evaluation weighs 85% of weekly point scores ActiveRain community weighs 15% of weekly point scores Examples of potential guest judges: * Brad Inman, president of Inman News * Matt Heaton, CEO ActiveRain * Robert Scoble, famous ex-Microsoft blogger: Scobleizer * John Battelle, Federated Media - Author of The Search * Errol Samuelson, new president of Move,...

March 12, 2007: 16 Reasons Why "Bloggers Connect" Is Going To Rock
Comments: 10 | Categories: Announcements , Blogging Peers , Real Estate Blogging , Tomato In The Press
Now that Realtor Magazine recognizes that real estate blogs are worth visiting, it seems we can all lower our “freak flags” and breathe a sigh of relief; we’re on the map. Now let’s take it by storm. This year’s Inman Connect in San Francisco has included a special two day event called the Bloggers Connect. 16 of us have been asked to be part of a Steering Committee where we’ll aim to develop the topics of discussion and workshops for the event. In addition to the serious stuff, there are to be “fun and crazy events being built into the program including the Dive Bar Tour, the Haight Ashbury experience and the blogging romp.” What a blogging romp is, I can’t be sure… I can only hope involves the throwing of tomatoes. In addition to the above, Inman and ActiveRain have sponsored a contest called “Project Blogger”. As many as...

January 22, 2007: Tomato and Boardman Make the Chicago Tribune, Together.
Comments: 10 | Categories: Announcements , Blogging Peers , Tomato In The Press
In today’s Chicago Tribune Technology Section there’s an article (subscription required) on the effectiveness of real estate blogging. Featured in the article is our real estate blogging goddess, Teresa Boardman, with a hat tip to the Tomato. Because this article brings in so many relevant points for our audience, and because I can’t be sure that the above link will work forever, here are a few key excerpts from Mary Umberger’s piece: Real Estate Agents Hang Blogging Signs. The subsequent quotes come from the following bloggers: Fran Bailey Joe Zekas Teresa Boardman Dan Green "[Blogging] It's just about the perfect way for a savvy agent to carve out a sustainable marketing pitch," he said. "That immediate way of communicating and providing an audience with perceived value, and showcasing expertise and product knowledge--it just doesn't get any better as a way to build a business." Bailey and other prolific bloggers say...

January 18, 2007: Real Estate Tomato Wins 2007 REBA Award!
Comments: 11 | Categories: Announcements
HousingWire hosted the first annual Real Estate Blogging Awards (REBA) this year, and we were chosen by the community as best “How-To” Real Estate Blog. We appreciate the recognition and are honored to have be selected as the winner, thanks for all your readership and support. Other fantastic “How-To” Real Estate Blogs included in the contest were: Future of Real Estate Marketing Realty Blogging RSS Pieces Sellsius Real Estate Blog Next year I hope that a much larger group of blogs is nominated for all categories. Although we are still in an early adaption phase here on the Real Estate Blogging front, I, like Sellsius, feel that many excellent real estate blogs were left out of the running. In any case, it is fun to win, and we hope to still be on the ballot for next year. Follow Us on Twitter and Get Our Daily Real Estate Blog Tips!...

December 31, 2006: Goodbye 2006
Comments: 7 | Categories: Announcements , Topics and Opinions
Happy end of the year everyone! Although we showed up a little late to the party (July), because of your readership and participation, we felt incredibly welcome. Thank you so much. So how’d it go? Craigslist has been hot. Zillow broke the mold. RSS is a household name. Carnivals come to town. Search Engines love Tomatoes. Blogs really work. Forums too. Listings can be advertised for free. ePro is so 2001. ActiveRain is here to stay. It’s possible to post 102 articles in one day. There’s a big difference between an online real estate website and a real estate blog. Blogging is not for everyone. Your listings can be blogs. Participation is key. Keep your website. Blogging equals leads. The Internet is now traditional. It’s best to be heard. Your audience is everything. Start yesterday. Get help. Here’s to a huge 2007! Be Good!

December 31, 2006: Help The Tomato Win A REBA
Comments: 4 | Categories: Announcements
We're proud to announce that The Real Estate Tomato has been nominated for a REBA! Each year, the Real Estate Blogging Awards highlight the best in real estate-focused blogging, and are voted on by HousingWire readers and the public at-large. The Real Estate Tomato has been nominated in the following category: Techno Leader, and we can also be written in for the Best Overall Real Estate Blog. To learn more about the awards, available categories, and voting deadlines, please visit the official website. We appreciate your vote and your readership.

December 5, 2006: ActiveRain Cracks 10K!
Comments: 2 | Categories: Announcements , Web 2.0
Everyone’s favorite real estate social networking website has reached yet another milestone: 10,000 ‘active’ members. It’s still no MySpace… thank God. Caleb Mardini, one of AR’s founders sent me their press release thinking it may be of some interest to me and our readers. He’s right. I am not only one of their earliest members (joined June 22nd), but one of their biggest fans. So, how could I not be thrilled for them? Here’s an excerpt from their Press Release: Launched in June 2006 by ActiveRain Corp., The ActiveRain Real Estate Network has become a popular online destination for real estate professionals. Within the online community, real estate professionals from the United States and Canada, network, interact, share knowledge, and develop their businesses online. With a few members at launch, the numbers are growing rapidly. Growth is member driven, and directly related to the value members derive from participating and...

November 10, 2006: TomatoBlogs Is Born!
Comments: 8 | Categories: Announcements
Announcing The Launch of! The success of over its first 4 months of existence has generated an overwhelming interest in the formula we apply. Enticing design, aggressive participation, content syndication and core relevance are the ingredients to the recipe that has gotten us to where we are. Our new baby, TomatoBlogs aims to deliver this proven strategy to you. Our custom business blogs are designed to be not only eye-catching and professional, but built on a platform that encompasses all the elements you need to garner success. Blog development is abundant, but the knowledge to leverage it as a tool that will generate business is not. Our own blogging success coupled with our extensive experience and intimate knowledge of real estate marketing is the foundation of a winning combination, geared to help you embrace the tools and technology that will make you more successful. For examples of our...