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An Open Letter To Our Readers: We're Moving The Blog!

New-ret-blog  I have been asked so many times, that I decided it was time for a post to clear things up.

We are in the process of launching a brand new blog for the Real Estate Tomato, over at our main website:  I am happy to say that we will finally be free of this incredibly limited TypePad account.

The new blog is not live yet, so no need to rush over the and look for it.  I will make a formal announcement here in the next couple of weeks.  It has been a monumental task, moving the site, given the amount of content we have here on this blog.  

The savvy might ask, "why not just import the data and turn it on?"  

I wish it could have been that easy.  But instead, I've decided to make it incredibly difficulty on myself.  Because the site is at a new location (new domain), this means that all the internal links (1000s of them) are going to be pointing to the wrong URLs.  Because the original content is on a TYPEPAD url ( I can't do a simple 301 redirection on them.  In order to make sure every link in every post is connecting to the posts that they reference, I have to change each and every one of them by hand.

While I am in there, I am cleaning up the old content, looking for broken reference links, updating the images, improving the messages, improving the titles and re-categorizing and re-tagging each and every post.  It is a ton of work, but I know it will be worth it in the end.

So what is the lesson you can all take from this?

Over 4 years ago, when I started the blog, I had no idea that it would be the foundation and voice for a new business.  Because I had not considered that one day I may want to be free of TypePad and the proprietary template structure of their system, it had not occurred to me what a challenge it would pose to make the move.

The lesson is: If you ever plan on having your blog be a platform that you fully control, own and brand, you must not start it on a proprietary platform, or there will be hell to pay when it comes time to move.

My recommendation for your blog, or website: WordPress.

WordPress is the leader in the blog-platform industry, boasting users such as eBay, Ford, Sony, Wired, CNN, the New York Times, the Wall St. Journal, Harvard Law and all of our clients.


I assume you're moving to Wordpress? Don't mess with updating Broken Links, just DL the free broken link checker Wordpress plugin!

Good luck! Seems like the Wordpress Importer tool would have an easier solution to this!

I was going to recommend the same as Sasha above...that is to download the Wordpress Importer tool, however, your internal linking sounds like it may be a custom project nonetheless. We all really appreciate your efforts, and are looking forward to the new site. Very cool!

Mine is still on typepad but I have the whole thing exported to wordpress. Moving the photos is the challenge. The one thing I did right was to run it off my own domain name. I won't have to leave a message on it when it is moved and I can shut down my typepad account. Blogs are fairly easy to import into wordpress from any platform. typepad is the worst for moving to wordpress. My advice would be to make sure to run any blog off of your own domain name so that it can be moved without losing traffic or having an old blog sitting out there while you ask your readers to move to a new one.

Good luck moving your blog. I'm sure it will be worth it but it definitely can be a real pain!

Good luck on the move. I'm looking forward to see what you came up with. As WP has so many plug-ins, themes, and ways to custom functionality, I can't wait to see it.

Thanks for the sharing the information, I used wordpress but this is new once more thanks for the sharing of this informative post, please keep up posting of this types of informations.


I enjoyed reading of the challenges even experts face in these ever changing times.

So what is the lesson you can all take from this?

The lesson is: If you ever plan on having your blog be a platform that you fully control, own and brand, you must not start it on a proprietary platform, or there will be hell to pay when it comes time to move.

What strikes me as odd is that if I recall correctly,
you (your company) will own the website/blogsite you develop for me as a client when complete.

Puzzled in Pittsburgh,
Mike Netzel

Keep up the good job.
Alesum:summarizing the world.

I know exactly what you mean. I had my blog with my domain name hoster and it was not easy to manuever. Then, when Harris University mentioned to use Wordpress because it is free, I said fantastic. When you have a lot of info,though, it gets tiresome cutting and pasting, but I think Wordpress is the best!
Great move and keep helping us out in Real Estate, we need you!

Thank you for the information provided by you relating to the process of writing the blog, it would be really helpful to the people who plan to start writing their own blog.

Will be on the lookout for the new blog!

I have been through this myself...on a much smaller scale, however. This will pay off. Thanks for a great blog. I have been following you for sometime now and have picked up many useful tips. Good luck with the move!

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