Come To RETechSouth And Learn To Set Up Your Own Free WordPress Website, For Free!

Director of Technology, here at the Real Estate Tomato, Jason Benesch will be speaking at RETechSouth this month, and we’ve asked him to tell us a little bit about his presentation.

Take it away, Jason:

With the changing market, how are you now positioning yourself to put your business in front of future prospective buyers?

Over the last 5 years, I have built a career and business around consulting real estate agents on how to better market themselves online.  In this short time, I have witnessed arguably, real estate’s greatest shift in marketing.  Radical technological advancements, brand new business models, and the ubiquitous use of the internet by home-buyers have forced today’s agent to reconsider everything they have been taught about generating leads.  That’s the bad news.  The good news: I can promise you that it has never been easier or more affordable to produce leads, cultivate your sphere of influence and retain past clients.

If you are interested in learning about how to better position yourself to be a more effective agent in this brave new world, I recommend attending real estate technology conferences.

There is one of these such conferences coming up next week in Atlanta, on Friday March 20th. 

"RETechSouth was born out of the desire to host a conversation about the technological changes impacting the real estate industry.

A place where agents, brokers, lenders, builders and many other real estate industry practitioners could join together to collaborate on how technology can improve business.

What tools work best?
What websites are best for networking?
Which vendor has the best product?
What are the best practices for growing my online presence?

These are the types of questions RETechSouth aims to answer every year. The goal is to get some of the best minds in the industry together in one room to share the knowledge."

I am honored to be considered one of these "best minds" in the industry and have been asked to present at the conference.  This will now be the 4th conference in which I have presented and yet, I am most excited about this one.  Every other speaking engagement has been covering generalized marketing terms/discussions: How to market here, How to use this, What should I be doing here, etc.  While these are all important aspects, they miss on the nitty gritty details of what is actually happening.  Sure, we can tell you that you should be blogging, but how do I set one up on my own?

Brad Nix and Matt Fagioli have asked me to bring my tech cap and teach a class on how to set up your own Wordpress blog.  AWESOME!  To be honest, I love getting geeky and especially when it comes to Wordpress.  Over the past 2 and half years at the Real Estate Tomato I have setup around one thousand installs of Wordpress!  It is not only a platform of which I am very knowledgeable, but also one of which I am very found.  With a little knowledge of Wordpress, you can do amazing things.  The best part being, it's Open Source and it’s free!

With Wordpress, you now have the best product on the market for generating leads online, without spending a penny.  For my presentation, it is my goal to give everyone greater understanding of what Wordpress is, how it works, how to set it up, and more importantly how to customize it.  The level of expertise will range from beginner to expert.

Here is a brief list of what I will be covering:

Building a Real Estate Website With Wordpress

1. What is Wordpress?
2. Why Wordpress?
3. Who is using Wordpress?
4. What is a hosting account?
    - We will be using MediaTemple and Plesk for our example
5. How does my domain fit in to this?
    - Examples from GoDaddy
6. What is FTP?
    - Trasmit for a Mac, Filezilla for a PC
7. What is MySQL?
8. What are Wordpress Plugins?
9. What are the best Wordpress PlugIns?
10. What are Wordpress Designs?
11. How do you customize a Wordpress Design?
12. Wordpress Template Hierarchy
    - Customizing your design
13. How to add other services
    - Listings, vFlyer, RealEstateShows, etc.

My goal with this course is for Joe Agent to show up with a laptop, and to leave with a Custom WordPress Blog… all within a half hour! 
This will be a very much hands on course so please come ready to learn.

I look forward to seeing everyone there.

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Tags: WordPress+Blog, Real+Estate+Blog, Open+Source, Jason+Benesch, RETechSouth

Comments

[Greg Tracy]

"My goal with this course is for Joe Agent to show up with a laptop, and to leave with a Custom WordPress Blog… all within a half hour!"

Here is my question...

Jim, do you realize you have an insane person working for you?

See you there,

Greg
BlueRoof

[Gena Riede]

There must be some tech savvy folks coming...can't imagine building my blog site on my own. What a nasty picture that would be!

No one better to handle this than Jason. Wish I could be there to just pick up on some of his excellent savvy suggestions.

Good luck Jason!

[Judie Berger]

I really enjoyed reading your article. It was infomrative. I wish i could be at your WordPress symposium but that unfortunately is not to be at this time. Keep posting good information, though. I really appreciate it.

[Eric- New Orleans Condos and Lofts]

Tape it and put it on your site. I will visit you there. I know I can do it once you show me. I will let you know how I make out. Cannot attend but wish you the best. Eric

[la jolla real estate]

Great tips for creating real estate website with wordpress.Wordpress is one of the good blog platform for creating own blog.It has many seo friendly plugins.

[myrtlebeachrealestate]

This blog is really crammed of of valuable information, thanks.