Announcing the Launch of Real Estate Tomato 2.0 - Community. Knowledge. Excellence.
For the last 2+ years, we have been forwarding the domain name RealEstateTomato.com to this blog (realestatetomato.typepad.com). Today, that changes. We are happy to announce the launch of the official website for our company and community, RealEstateTomato.com!
This blog here will continue to be our Real Estate Blogging Advice column, and for now will remain mostly unchanged.
So why the new site?
1. Community First
The care that we put into each and every client, has us feeling like one big family. Each blogging client has a relationship with our whole crew, and many of them with each other.
The homepage of the new RET is dedicated to showcasing our extended family by displaying the latest articles published in the network*, as well as featuring their avatars and blogsites as featured bloggers.
In the next couple of weeks we will be bringing the whole family even closer together by turning on a universal, members only, back-end blog that will be shared by ever member of our community. As they log in to blog to their local audience, they will have the option of being exposed to a national conversation centered around the art of blogging. Advice, announcements, discoveries, videos, tips, studies, contests and business referrals are just a sampling of the topics that we will maintain and encourage on the Real Estate Tomato Vine.
2. Separating the Message from Messenger
As effective as the blog has been at inspiring potential clients to contact us about our products and services, I’ve always felt that the true nature of our business model and offerings has been less than obvious to the casual observer.
The clean, uncluttered presentation of the new website gives visitors a clear understanding of our services as well as our community focus and most recent blogging advice articles.
Clear descriptions of our Agent Blogsites, Broker Blogsites, Tomato University Course, A La Carte Training, and Community Vine make it much easier for visitors to answer their questions about our ability to service their needs.
3. Change is Good
We all get tired of the same experience over and over, and I had finally had it with giving everyone else a new home, while we were still in the same one we moved into Day 1. A new coat of color scheme, a new layout, and a new slogan have us all feeling energized and in step with the progressive changes we have in store.
Many have noticed that our own blogging came to (another) halt this past month, and it is because every bit of spare time has been dedicated to launching our new home. We hope you love it as much as we do.
*Currently the network only represents about 1/3 of our entire client database. We are working to move everyone on to the Tomato Matrix in the next few months. We will be moving clients over in the order of most active to least active, so if you see that your articles are currently not being syndicated to the new site, get blogging and we’ll have you moved over shortly. Thanks for your patience.