Change the font size of the articles
Blog Lead Tips



Blog SEO Tips Blog Marketing Tips

Legal

Creative Commons 

License
This work is licensed under a Creative Commons Attribution - NonCommercial - NoDerivs 2.5 License.
©2006-2013 RealEstateTomato.com

« Blogging Etiquette - The Blog Comment Policy - Do You Need One? | Main | How Has Blogging Changed Your Real Estate Career? - Mary DeLuca »

 

 

 

 

 

 

 

 

 

 

Why Worrying About SEO Is Detrimental to Your Real Estate Blog

You-can-still-be-savedLast year I wrote a post called 96% of All Real Estate Blogs Will Fail.

It has become more and more clear that I failed to mention another clear reason why real estate bloggers are bound to abandon their blogging efforts.

S.E.O.
Search Engine Optimization

Realtors help buyers buy property.
Realtors help sellers sell property.

If this is going to their business model for success, it needs to be a full-time job.

Business Blogging is a marketing effort. 
However, it is a marketing effort that, as we've pointed out countless times, needs to be a discipline in order for it to work.  In order for a full-time REALTOR to install a demanding discipline such as blogging as a piece of their marketing puzzle, it needs to be something that is not a challenge to embrace.

The more challenging that it becomes, the less likely it is going to work into their business model.

This is exactly why SEO will kill your real estate blog.

Blogs, when properly designed, coded and submitted, will have an enormous amount of built in SEO power.
This is FACT.

We have so many examples of our Tomato Graduates dominating desired search results pages that it would be ridiculous to list them.  If you doubt it, call any one of themHowever, their level of understanding when it comes to SEO is basic, fundamental and intentionally pragmatic.

And whatever happened to the talk of the Long Tail? The power of your ever-growing content (articles published) is undeniably the most powerful search engine tool you have.  The best part: all you have to do is hit publish to make it work.

The Long Tail is the bloggers best friend.  Because it can make for spectacular results, and it is not something that needs to be studied as a science, bloggers are encouraged to continue hitting publish, and continue to maintain the blog as an important element of their marketing strategy.

Unfortunately, a focus on SEO throws a wrench into the party.

Here’s just a sampling of what I have seen happen when mastering SEO with one’s blog becomes a concern.

A Little Knowledge Can Be Dangerous.
I know a little about cars.  A little.  But, I do know better than lifting the hood of my car and making some adjustments to optimize its performance.

Your tinkering with your blog is the same.  Just because you picked up a new bit of knowledge, doesn’t mean you can intuitively make an improvement that is guaranteed to be sound.
Basically, if you mess with things that you don't know how to properly control, you put yourself at risk of causing issues that are hard to reverse.

Fact mixed with conjecture and speculationGaming Is Alluring and Contagious.
Once you start recognizing that there are certain techniques that you can implement that are bound to make some positive difference in your search results, it has a tendency to become routine and even overdone. 

I can still hear the words of my Grandfather, “Just because it feels good to scratch your ass, doesn’t mean you need to go ripping it all to pieces.”

Bad or Dated Advice From the Unqualified.
There is a ton of Snake-Oil out there.  The worst part: most of them seem to believe the junk science they peddle.

Experimentation.
Gee, I wonder if I change a few things to be more like so-and-so, what will happen…
Stop right there.  It might be smarter to just go and get a tattoo.

The SEO Rat Race.
There will always be more unknown than known elements of the algorithms that deliver search engine results.
Fact mixed with conjecture, speculation, and opinion has created a conversation and a debate that will never end.
Get yourself wrapped up in this, and you have just taken away from the focus that needs to be applied to your blogging as well as your real estate career.

There are those, however, that will make it their business to need to know more. 
They will strive to be an expert on what makes their site place the way it does in the search engines.
They will crave the knowledge for an edge when it comes to this exposure. 
For those that have that itch to scratch, there are resources that are widely recognized as dependable

But as the full-time Realtor will quickly come to realize, the science of SEO is a slippery slope of circular advice that will consume you even as you feel it empowers you.

So what's my advice?  Break the cycle of this rat race.  Get back to blogging.  Every one of us should worry most about our message, and the presentation of that message. 
If you write it they will come.
If you participate they will come.
If you care they will come.

It seems that anyone who is concerned about SEO is most likely looking into ways to excel within the system.
This is always a slippery slope that has bloggers toeing the line of gaming, manipulation, and processed formula.
In the end, you risk compromising the effort that should have been reflected in your daily message.

SEO Slippery SlopeWorried About PageRank?
Get people to notice you because you are a kick-ass blogger and a noteworthy contributor/participator
You do this by blogging, not optimizing.  Influential, high-ranking bloggers will give you the Link Love you deserve, only when you deserve it.

Worried about Keyword Stuffing vs Keyword Density?
If so, then you are probably already thinking too much about the game.
Allow me to paraphrase the Google Webmasters Guidelines:
Write content for users, not for search engines.

Worried About Being On Page 1?
Patience grasshopper.  Shortcuts are risky.  If you deserve to be on the front page for search results relevant to your focus, then you will get there.  For the most part, those that occupy those spots have worked hard for it, and you should expect to as well.  It may take 3, 6, 9, 12, 18 months.  It may never happen.  But to be deserving, you need to be full of rich, relevant and regular content.  Any success achieved outside of this will probably be short lived.

Worried About Duplicate Content?
Matt Cutts, Head of Google's Webspam Team recently posted this on his blog:

…typically a whitehat site doesn’t need to worry about 1-3 versions of an article on their own site. However, I would be mindful that taking all your articles and submitting them for syndication all over the place can make it more difficult to determine how much the site wrote its own content vs. just used syndicated content.

My advice would be 1) to avoid over-syndicating the articles that you write, and 2) if you do syndicate content, make sure that you include a link to the original content. That will help ensure that the original content has more PageRank, which will aid in picking the best documents in our index.

So there you have it.  Quit your worrying about what you’ll never understand completely, and get back to improving your message.  Go build some relationships.

Related Must Reads:

Three Letters I Don't Think About When Writing A Post For My Real Estate Blog
Stop Acting Like Blogging Is Rocket Science

 Follow Us on Twitter and Get Our Daily Real Estate Blog Tips!

 If you enjoyed reading this article, why not Subscribe to be notified of the next one?

Are You Ready?


TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341bf76153ef00e5503781508834

Listed below are links to weblogs that reference Why Worrying About SEO Is Detrimental to Your Real Estate Blog:

Comments

Content demands your personality - SEO doesn't, so hire someone to do the SEO and keep writing blogs yourself.

Content demands your personality - SEO doesn't, so hire someone to do the SEO and keep writing blogs yourself.

Content demands your personality - SEO doesn't, so hire someone to do the SEO and keep writing blogs yourself.

Truly amazing post. It's incredible how most people don't realize the importance of things like this. SEO is very important and it amazes me to see people not use it.

Writing for content and your clients is important and I think if your intentions are in the right place it will be good stuff. The power of the long tail is under-rated.

great post, i know from personal experience it is not hard to spend 8 hours a day just working on seo and your blog and still have it get no where. you got to have good content along with everything else

Excellent post and thank you! I have to agree that when starting a blog the most important thing is content you enjoy, not SEO.

Good post. I have been trying to explain the same thing to some colleagues, if they spend too much time pleasing the search engines, they are going to forget that they are a people loving, people serving realtor that needs to spend time with people.

Getting targeted traffic is one of our biggest challenges. You have done a great job here. Keeping SEO simple and understandable is important. Looking forward to reading more.

Among the variety of blogs your written blog is unique one.This is appreciated. It is very nice and interesting. Continue to write. Thank you.

Thank you for the SEO tips. I always appreciate free help.

The comments to this entry are closed.