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« Why Real Estate Blogging Makes You A Better Realtor, Part 1 of 3 | Main | Why Real Estate Blogging Makes You A Better Realtor - Part 3 of 3 »

 

 

 

 

 

 

 

 

 

 

Why Real Estate Blogging Makes You A Better Realtor, Part 2 of 3

Super-Realtor-LogoAs I mentioned in Part 1 of this series, there are many unintended, yet beneficial consequences of real estate blogging. 

The one that continues to reveal itself to our clients is how their blogging efforts continue to improve their skills as a Realtor.

It is said that good salespeople use their words, while great salespeople use their ears.  While blogging is wordsmithing, great business bloggers use their ears.

We train our clients to learn to wear a "bloggers hat" - to recognize that nearly every daily interaction with their clients and the community offers an opportunity for a blog article.

How many questions are you typically asked to field during a real estate transaction?  From 'A to Close'… is it 20, 40, 80?  How many times have you had to answer these same questions?

Wearing your blogging hat has you hearing your client's questions more clearly as an opportunity to answer them in a comprehensive blog post.

 This effect allows you to hone your skills as a Realtor in two profound ways.

Wordsmith-blogging1. Listening to clients' questions as an opportunity to clearly develop a topic in a blog post has you seeing things from the Clients' Perspective.

Consider the reasons they have asked their questions
Consider the answers they need to hear

2. The development of an archive of complete answers to either support your regimen of responses or as a preemptive response to their own search.

A captive audience reading articles that are based around the questions you are expected to have answers to, recognizes that you understand their needs and concerns and in turn you will have earned their trust. 

Using the real estate blog to accelerate the trust between you and your current and potential clients is an undeniable benefit, and sound strategy.

Related Must Reads:
9 Examples of How Blogging Will Have You Overcoming Real Estate Objections
Why Blogging Makes You A Better Realtor, Part 1
Why Blogging Makes You A Better Realtor, Part 3

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Comments

I think being a REALTOR makes me a better blogger. It gives me something to write about.

If you pay attention to the people you are speaking with every day, your client base, you will get questions that make great blog-post topics. Blogging for Realtors is such a natural fit. Blogging also helps to keep you tuned in to technological advancements. We must keep up with our clients technology preferences. Can't wait to see part 3 of this series.

Teresa is a great blogger just because she is..I've not commented on your articles but I love every one of them I've read..
This is a great series Jim...nice going!

We better get as tech savvy as possible. The future of our real estate business are the Gen Y's who are an extremely sophisticated group when it comes to technology.

We better get as tech savvy as possible. The future of our real estate business are the Gen Y's who are an extremely sophisticated group when it comes to technology.

Blogging can bring in new propsect of marketing and will open of your doors to people who never knew that you existed. thats why its great tool market

The ability to stay current with the Tech Generation is a must!

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