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Why Real Estate Blogging Makes You A Better Realtor - Part 3 of 3

SuperRealtorToday’s article is the final installment of a series called “Why Real Estate Blogging Makes You A Better Realtor” that has been inspired by conversations I have had with the hundreds of real estate blogging clients we train and ourselves learn from.

The idea is that the act of blogging as a Realtor actually has the unintended, yet beneficial consequence of improving your skills as a Realtor in addition to improving the perception of you by your current, past and future clients.

Click for Part 1
Click for Part 2

This final installment is focused on how there are certain disciplines required of a successful blog, and how the development of these disciplines will improve your personal skills and the perception of these traits by your audience.


Blogging is a Marathon, not a Sprint.  This point becomes all that much more clear the more you look around the real estate blogosphere and see just how long and how regularly the top bloggers in the industry have been blogging.

Success, both in the Search Engines and in the Incubation of your Audience is achieved with Perseverance and Consistency

Related Articles:
How Often Should I Blog?
The News Source Theory
Is 12 Months Too Long?

Focus and Organization

Presenting a clear organization of the focus of your blog is essential to your audience’s understanding of your strengths and interests.

The Categories of your Blog define the Outline of your Content.  Much like a newspaper organizes their media into dependable categories (Front Page News, Local News, Sports, Business, Life, etc.), your blog’s focus and overall perceived value can depend on a similar approach.

Related Articles:
New To Business Blogging
Your Blog Is A Newspaper


It can be argued that networking with other bloggers, in and outside of your niche (or area), is absolutely essential to your blog’s success. 
Yet, it also seems to be the most commonly overlooked effort by newer, invigorated bloggers.

Blogging is a relationship building tool.  The outward effort of publishing articles and responding to the comments is just half the battle.  Reading and participating with those in your industry helps build your knowledge, reach, referral base, and exposure.

Related Articles:
The Secret To Successful Comments
Running Into Oncoming Traffic

 The 3 elements above improve your life as a Realtor in two significant ways:

Room-for-improvement1. Personal Change 
By embracing the above to improve you skills and develop your success as a blogger, you in turn find these disciplines popping up in other aspects of your personal and professional life.  Blogging forces you to raise your game to meet the challenge and it exposes where there is room for improvement.

Dedication, focus and organization are traits of any successful business… and the implementation of them in your career can be the spark that you need take your business to the next level.
Here are two recent testimonials that illustrate this effect:

“Jim – Thanks again for being the single most positive impact on my real estate career.”
John C. Coley –

“What you learn from them [the Tomato Team] is leaps and bounds beyond anything in the epro class or any other real estate class for that matter.
I haven’t been this excited about real estate….well since never.”
Mary DeLuca –

2. Audience Perception
Your audience recognizes the effort you consistently put into your business and will look to work with someone with your diligence.
Your audience recognizes the dedication you consistently put into their learning and will look to work with someone with your passion.
Your audience recognizes the wisdom with which you write and will look to work with someone with your experience.
Your audience recognizes the humanism with which you pen your articles and will look to work with someone with your personality.
Your audience recognizes your participation in the comments and will look to work with someone with your availability and transparency.

Thank you for following our 3 part series.  If you have some examples of how blogging has positively affected your skills as an agent, we’d love to hear from you.  We think it is so important that beginning bloggers understand how blogging can be so much more than simply writing.

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Great series Jim. But I bet the NAR would frown on your Superman version of their "R" logo... :) (and don't you dare take it down!)

Jim- Thanks for the mention. I'm not worthy. :)

When business was slow- I used to worry where my next client was coming from. Now I just think about what I can write about next. Blogging has forced me to keep abreast about what's going on in the neighborhood and sometimes outside the neighborhood. I go to more local event, talk to more people, take more pictures. I've become more intimate with my market.

I had so many ideas just driving around during the day- that I have to keep a little note pad with me to write down all the things I want to blog about. I don't think it's a good think to blog and drive.

The tough part is to continue to blog when you're busy. I'm sure on the internet it looks like you've lost interest- when in reality- you really don't want to post the first thing that comes into your head. You want time to think before you write.

When we write descriptions of listings- we use to the term "pride of ownership" to describe a home that has had lots of love and attention. I think that's what our blog shows about how we approach our businesses.

Thanks for the mention!! I agree with Mary and especially with point #1. It does require a more scheduled, disciplined approach that really helps me as a realtor. One thing I really miss about training with the Tomato is that the weekly review sessions that forced me to be prepared and to write consistently, no matter what. I recently have gotten behind and there's been two weeks between each of my last posts. I need to dig in and do better!! Great series, Jim, keep 'em coming.

John C

Blogging is a Marathon, not a Sprint. This is very true. Putting effort in something that will last like blogging definitely pays in dividends later.

Blogging needs alot of hard work. It is not a one day affair. I think you are on the right track. Good job!

Blogging has made me much more interspective. I spend more time thinking about my clients, the industry and the lessons I've learned. It's interesting that the more blogging you do, the more people you meet, the more networking you do, and the less time there is for blogging because of the opportunities it has brought you in the first place! Just like prospecting, it has to be a discipline to stick with, no matter what time of year it is, and how busy we get. Thank you for such an affirming series.

I'm new to the blog scene and love this trio/trilogy of articles. I have been following some of your advise and have implemented a few new ideas to both my real estate stategy and my blog stategy. Thanks for the great article.
Kathy Neilsen

HI Jim
Great series.
I have recently started blogging and sending out a hard copy of my newsletter.
within 5 weeks we have generated 10 listings and 3 sales
This is like the secret to success.
I brag to everyone that will listen.

Thank you for teaching and promoting these articles.

Great series. I love the suggestions and clear explanations.

As a newbie to blogging and the Tomato, I am constantly encouraged by these posts. I am blessed to have found your company and can't wait to start this adventure!

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