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Dear Apprentices Of Project Blogger

Some thoughts from our Real Estate Blogging Goddess, Teresa Boardman, on Project Blogger.

Project_blogger copyI have been wanting to write this for some time and I hope that the apprentices see it. I want to say that I admire you all and I mean that sincerely. There is not one of you in the group that could not have a successful blog if you don't already.

If I had been an apprentice I would not have made it through the project. You all did and I admire you for it. I have read the critiques from various judges about your blogs and about your posts. If I had been critiqued as much I am not sure that I would have had the passion for my blog that I have today. I am not sure that I would have found my voice either. There is more to it than a voice, after a time it is more like a system or a rhythm that comes naturally and is not forced, or contrived.

Writing a blog is easier when it is done at your own pace, in your own way and with your own voice. There is no right way to do it. There are different types of posts and different techniques for writing them that will attract the buyers and sellers who are looking for you on the internet. Each person has a different style of there own. The idea is to find this, not to try and write a different way because someone told you to.

-Don't imitate anyone, be yourself.
-Don't spend much time thinking about any low scores you may have gotten during the project. Look at what went well and build upon it.
-What are you interested in?
-What do you have a passion for?
-What is it about your job or your life that makes you want to jump out of bed in the morning and hit the ground running?

I could have benefited from some coaching. I think that there are times when we can all improve our skills by taking a class, reading a book or working with a coach. My blog has been a learning experience. It taught me things that I never imagined I would learn by writing a post each day. My readers taught me so many things about writing and about myself. It can be rewarding and the rewards are not all monetary.

While I did not have the expert advice that the apprentices had along the way I also did not have to learn how to write St. Paul Real estate in such a public way and with so many people watching and I did not have to read weekly critiques of my work. I gaged my progress by how many people were reading the blog and by how many contacted me and asked if I would be their Realtor. I followed a different set of rules, and set my own goals.

My blog has succeeded beyond any expectations I had when I started.

Early critiques were critical of my use of photos and said that the site did not look like a blog. To this day many of my readers do not understand that it is a blog. I can't see any reason to be concerned about it.  I have no regrets about not listening to the experts.

I would strongly encourage the apprentices to continue blogging after the contest. Attention from the real estate community will most likely vanish shortly after it is all over but you will attract readers. They will judge you, your blog and it's content. If you pay attention to your readers, do a little experimenting, find your voice and rhythm and keep at it you will be rewarded.

Related Must Reads By Teresa
What Is The Biggest Barrier To Real Estate Blogging?
101 Real Estate Blog topics

Teresa Boardman is an exceptionally professional Realtor in the St. Paul, Minnesota area.  
Her website:
Her blog:
Voice: 651-216-4603
Thank you Teresa.  As always, it’s a pleasure having you 'on the Vine'.


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Teresa, I have learned a great deal from all the amazing bloggers in the contest. I definitely would have been devastated by some of the critiques. That is only one opinion and as you said, while there are some wonderful suggestions, there is no one right way to do a blog. I am still new and blogging has been one of the hardest, but most enjoyable, parts of my real estate development. I cheer you all and can't wait to hear about the successes that really count, how your business increases through your writing and outreach.

Rhythm is soooo the right word. I can't wait for the light to fade! Everyone needs to do their own thing.

The PB competition, which I have dubbed "Blogger Boot Camp" was tough. Being ripped up, down and sideways every week.

It was fun though! I'm glad that I got to be a part of the first Project Blogger. Being a part of the first group will be like being in the cast of the first "Real World", or the first group of "American Idol", or "Survivor"--but for bloggers!

Rhythm, guys, rhythm!

Teresa- what a heartfelt post, and thank you for participating as a coach- that had to be difficult itself.

As for the judging? Like you said, it's one person's opinon. I put earplugs and blinders on early in the contest and stuck to my guns. I never tweaked one thing on my blog because someone else wanted it tweaked. Did I win? Well, I have a blog I absolutely adore, I love writing on it, I can't wait to share more with my community, and it's bringing me opportunities that I would never have had otherwise. You'd have a hard time convincing me I've lost something.


I agree with you when you wrote that there are too many critics out there and each blogger just needs to find their 'rhythm' and their own personal style of writing, and just write. Had I attemtped to take part in this project, I would have likely not made it all the way through. The criticisms were harsh, and I think having a different judge every week made it even more difficult for those apprentices.

I applaud every one of those apprentices - what a great job they each did and those of us who followed the project learned so much each week.

If one's blog brings them business, then they've found the way to be successful with their blog, whether it fits into what a critic would say is the 'right way' or not. That's the measure of success!


Project Blogger was a great experience because it pushed me to focus on my audience and the content that was important to them. And I continue to "tweak" the sidebars to give them great information with a sense of my personality. It was very hard to "tune out" the judges and stay focused on what I knew was growing my readership by leaps and bounds, especially during a week when it was clear that the judge gave a "cursory" glance to what I wrote, or didn't connect the dots. When someone hacked into my site and disable my sitemeter, I was in tears. To think that the contest was getting that ugly for someone was very upsetting to me.

Would I do it all over again? Absolutely. I chose to blog to enhance my business and give myself a new energy. Mission accomplished.

Thanks for the comments. I am honestly pleased that it worked out well for apprentices, I was genuinely concerned and am happy to hear that you like having blogs and writing them. I am going to put each apprentice on my blog roll as a show of my support in this.

>>If I had been critiqued as much I am not sure that I would have had the passion for my blog that I have today. <<

ain't that the truth. I'm not sure I could get out of bed in the morning with that kind of sustained critiquing. (and this is coming from a guy who dished some out!)


T, You put it so well. I think you hit it right on with the rhythm thing. I still can't dance, but I am working on it. Sooner or goal is to create a successful blog such as yours.

Teresa - of course I'm late to the party but I had to take a vacation, come back to me and refind my voice. I have to tell you that the criticism was harsh but at the same time it was good.

I have learned and will keep learning as I go and the most important lesson is that it is subjective, there is no right or wrong way as long as we focus on our goals. You have been such an important part of this competition and I am really happy I was a part of it, with downfalls and all. Thanks for putting this out there for us.

Teresa, thanks so much. Last week was a little busy for me but I did eventually read your great post and I appreciate your good words. I love the fact that you say there's no one right way (you sound like my mentor, Fran!) and I think we have seen the truth in that. When you look at the various blogs of the apprentices, you can see they're all pretty goood (for some the only issue is frequency of posting) and they're all quite different from one another.

I think Project Blogger exhausted us all but it was worth it.

Thanks again! You are a bright star in the blogging sky!

i am new to blogging this article help me much great info..thanks for sharing

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