Move Inc. has real estate blogs? That’s news to me. Probably because the splash they’ve made in the real estate blogging community has been at best ‘ho-hum’.
Glenn Roberts of Inman News shot me a quick email yesterday looking for my feedback on the budding blogging community of Move Inc. Since I had never heard of them before, my first thought was “either I’m really slipping in my vigilance, or these blogs aren’t anything to be writing about.”
The answer was very apparent after a short discovery.
The first thing I did was grab any phrase from one of the blogs
that had been around a couple of months and search the phrase
(in quotations) in Google. No results. I tried again
. There is absolutely no search engine optimization done for these "blogs"
- the quotes are intentional... they look like blogs, smell like blogs, even tasted like blogs... but what blog that looks so much like a blog and has no presence in the search engines?
I looked deeper:
Some things are so right, some are so wrong.
, upon first impression, is stellar
.... but then I noticed that everyone has the exact same look. That's like everyone showing up to the prom in the same dress. Nice try. Yawn.
. Del.icio.us and Digg options
at the bottom of every post, sweet! ... but then I realized that none of the dozens of articles I checked had ever been submitted to either. It's as if the authors are as clueless about marketing with social bookmarking as the audience they aren't reaching
3. Posting at an incredible pace
... my hat is off. Such effort; some blogs are posting 10 times a week or more... but then I realized that no one is leaving comments, with the exception of other Move.com
bloggers. All the effort and no real estate blogosphere penetration? Kind of like shouting into a hurricane
if you ask me… well, Glenn did.
4. These are islands.
If I have not heard of them, I (perhaps incorrectly) assume that most in the real estate blogging community have overlooked (that's a compliment) them as well. No participation in the community
(comments on others' blogs outside of their community, seeding articles in ActiveRain
, pinging Technorati
, submitting to RealEstateVoices.com
, etc...) is the recipe for disaster.
At least they’re pretty...
Thanks for the heads up, Glenn
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