Tomato and Boardman Make the Chicago Tribune, Together.
In today’s Chicago Tribune Technology Section there’s an article (subscription required) on the effectiveness of real estate blogging. Featured in the article is our real estate blogging goddess, Teresa Boardman, with a hat tip to the Tomato.
Because this article brings in so many relevant points for our audience, and because I can’t be sure that the above link will work forever, here are a few key excerpts from Mary Umberger’s piece: Real Estate Agents Hang Blogging Signs.
"[Blogging] It's just about the perfect way for a savvy agent to carve out a sustainable marketing pitch," he said. "That immediate way of communicating and providing an audience with perceived value, and showcasing expertise and product knowledge--it just doesn't get any better as a way to build a business."
Bailey and other prolific bloggers say the pursuit hasn't caught on in real estate because it demands an investment of time, and because many in the industry are wary of technology. (Related Article: To Blog Or Not To Blog)
"They [Realtors] are totally not buying into the Internet as a personal promotional tool,” said St. Paul agent Teresa Boardman, who recently was dubbed a "real estate blogging goddess" by The Real Estate Tomato marketing blog.
"We're taught how to sell homes by the most successful people in the industry, who have been in business for at least 20 years, and they tell us you get business by doing open houses," said Boardman, who estimates that 80 percent of her business comes through her blog (stpaulrealestateblog.com). "I've stopped doing open houses," she said. "I find if I spend those two hours working on my blog, it's a much better use of my time." (Related Article: Your Broker Hates Your Blog)
Boardman said she has closed six transactions for blog-generated clients since she began it in May and is working with six others now, from as far away as France. She teaches Internet-marketing classes to other agents and said she is mystified by their reticence about blogs. (Related Article: Carnival Of Blogging Success)
"People say to me they don't have time to blog," said Dan Green, who began The Mortgage Reports (themortgagereports.com) about two years ago.
"I time-block an hour a day for it," he said. "Sometimes it takes less, sometimes more." "You have to enjoy the writing. If I really push it, it takes me half an hour to write it. But when you pull in a graphic image and crop it, size it and upload it, it can start taking more time." (Related Article: How Often Should I Blog?)
[He] said that he strives to keep a consumer orientation, and that because he blogs, he no longer follows the long-standing industry practice of mailing hard-copy newsletters to clients. "That information would be a month old when I send it," said Green, a mortgage planner for Mobium Mortgage in Chicago. "But I blog daily." (Related Article: Is 12 Months Too Long?)
Teresa had a big day in the media, also making an appearance on Realtor.org.
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