New To Business Blogs? The 6 Steps To Getting Started
Where does one begin when discovering a business blog that's interesting to them?
1. Determine the mission of the blog
Does the mission statement make you feel as if you're one of their intended audience? If you are going to make the blog a part of your regular reading, make sure it is being written with you in mind.
2. Focus on the continuous, core message in the blog
Although you may have missed a ton of interesting content in past articles, a blog with a solid focus will continue to deliver their core message. When exploring the archives of a blog, look for that core message to bring you up to speed.
Business blogs, like the Real Estate Tomato are written in a circular manner. News, reporting and personal blogs (like BoingBoing) generally are written in a more linear fashion. The difference is that circular blogs have a central or core message that the topics are written around. Linear blogs are governed by the events and items they aim to cover.
3. Don't look at a blog that has a great deal of content as a book; view it more like the editorial section of a newspaper.
Following a blog is about the daily, relevant message, not the chronological organization.
Generally, blogs are not written with chronological organization in mind. As the authors are inspired to write, they will publish to the blog. With both circular and linear blogs, the idea is not to try and catch up, but rather to enjoy the ride.
4. Realize that categories and keywords outline the blog's focus.
Topics that are frequented by the author will give you insight to the core focus of the blog. Start reading posts that fall under the most active categories.
Keywords are tags at the bottom of each article recognizing the main topics mentioned in the article. Finding popular keywords/phrases will tie multiple articles together.
5. Sign up for RSS feeds and/or email feeds of the daily articles.
Not having to remember that you are interested in a blog makes it that much easier to follow along. RSS feeds deliver the headlines to your favorite news reader. Email feeds will send the headlines of current articles to your inbox.
For more on RSS feeds read the FAQs.
6. Get involved.
Make intellectual comments on articles that interest you. Participate. Join the party. Invest your interest.
The Real Estate Tomato wants to be the charge in your day; your cup of coffee. We want to be the nightcap on your evening, your glass of wine. Come by for your daily fix. Leave an intelligent comment when inspired. And most importantly, feel free to contact us with any of your questions.
For more information on what the Who, What, Why and How of the Tomato, check out the FAQ's.
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