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Is Big Brother Dead?

Has collective collaboration taken the power from the top of the pyramid and dispersed it among the participants?

Pyramid There is no one overseeing camera that records our every move.  There are millions of them, in the hands of the public and on the walls of private businesses.
The Mainstream Media cannot get the news to us faster than the masses of bloggers do. In addition, if they push something based on an agenda,  it is swarmed by truth seekers.
New stars and celebrities are created by choice, not force.
Peer to Peer file swapping changed the entertainment industry forever.
Google Video and YouTube have leeched television viewership significantly, and foreshadow the future of video entertainment.

Hopefully, my lack of example doesn't spoil the point of the article. 

To me it seems that the power, once controlled by the few, is now slipping into the hands of the masses.  Not that Orwell had it wrong, but the transmutation of his novel's message, and the prediction of greater totalitarian control in accordance with the development of technology, is wrong.

How does this affect the real estate industry?

Hundreds of thousands of voices can question the leadership, decisions, policies, management andQuestionauthority_copy opinions of those above and beside them. These voices can and will be heard whether anonymously, individually or collectively.  Accountability is now the highest priority for those that took their power for granted.  The NAR can be questioned, MLS's can be questioned, large brokerages can be questioned, top producers can be questioned, the questioners, questioned.

Search Engine results are up for grabs.  Top placement is achievable by those who won't settle for static content.  The long tail of search results is made up of the many active voices.  The more they say, the more they are heard, the more they are networked, the more Google loves them.

The once coveted access to MLS listings is becoming less of a compelling offer to generate leads.  As the barriers soften and the public have access to that which was once locked away in a private, powerful book, service, education and trust define the attraction to an agent.  One's ability to be heard among, and supported by the critical mass will replace the gatekeeper mentality and influence.

Reputations, the cornerstone of any long-standing business, depend on the collective voice.  It can take years of success to be 'talked about.'  One negative blog article can wash it all away.

Soon sellers and their listing agents will be held accountable by the collective audience for the "facts" they present about a property.
The future of listing a home?:  Listing goes online.  The audience participates in its description and perception.  Property values become influenced by the community's comments.

With great power comes great responsibility.   

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» The King Must Die from North Fulton County (Georgia) Real Estate Blog
Growing up, I listened to a lot of Elton John and one of the songs that sticks in my head is The King Must Die.  No where is this more true than in real estate:  reign on the industry is still held by the Multiple Listing Service.  Ho... [Read More]


Jason, a guest author for the Tomato would have loved to have seen me expand on he ways that this trend has and will continue to affect the real estate industry. For the sake of brevity I decided to keep the post as is. However, we are working on an article that will bring the foreseeable future of the real estate industry into clear perspective. Stay tuned.

For further reading on this, Grab a copy of "An Army of Davids" - It goes into great detail how the medium has given everyone the power to deliver their message.

Jim, I decided to expand on this topic over on my blog this also highlights the fact that Real Estate Agents will now have to evolve with the rest of businesses that have been used to an evolution online for years.

This is pretty much what our site,, is all about. Anyone who's used a Realtor's services can speak their mind about the job they did. Everyone has a say. The upshot, we think, is that the reputation of the real estate profession overall will benefit when less reputable agents can be told apart from people with genuinely solid performance and skills.

Great information, nice site, very well done!

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